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MIAMI, FL, April 22, 2015 /24-7PressRelease/ -- The Plato Group is like no other outsourced marketing solution in America. Using the latest direct marketing techniques, the firm engages with customers directly which enables the firm to collect and deliver results for their clients in real time. However, it is The Plato Group's flexibility and ability to adapt their services to each client that makes them extremely attractive and competitive.
About The Plato Group: http://www.theplatogrp.com/#about-us
The firm, who have offices in Miami, claims it is essential for marketers to align themselves with the latest marketing news, to ensure their campaigns stay relevant and meet consumer needs.
One of the main headlines that took America's marketing industry by storm this week should be of interest to all marketing specialists claims Steve Dongo, entrepreneur and managing director of The Plato Group. According to a new set of customer rankings, it was reported that American brands are outperforming British brands in just about every measure and across most industries.
Overall, the United States scored the highest number of points in the western world. This is great news for American businesses, and especially marketers, proving that the country's customer care processes are exceptional. The Plato Group claims that it is news like this that confirms businesses are doing a great job when it comes to marketing products and customer engagement, however, this doesn't mean they should now relax. One of the factors that drive customer satisfaction, and more importantly customer loyalty is a brands' ability to maintain that high level of customer service, says The Plato Group. The firm claims this is one of the key reasons businesses hire their marketing services. By specializing in face-to-face marketing methods, The Plato Group actively go out and speak to consumers in person. This personalized approach enables customers to provide feedback about products, get their questions answered, and more importantly receive a positive buying experience. As a result, this encourages loyalty to the brand.
Additional news covered this week includes the rise in popularity of fear marketing, says The Plato Group. This doesn't mean marketers should actively go out of their way to scare customers, but it is the controversial and shocking marketing campaigns that are now starting to make an impact. Although brands should remember that this tactic can sometimes backfire, making consumers turn away or react negatively towards the brand.
The Plato Group believes businesses and marketers should be inspired by the week's news and look to develop their marketing campaigns into something more powerful. The direct marketing specialists believe more controversial marketing could increase consumer engagement, and as a result enable American brands to maintain their consist winning formula for customer service.
The Plato Group specializes in a personalized form of marketing that is designed to generate quality leads and deliver a high ROI for their clients.
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