All Press Releases for April 30, 2015

Customer Relationships are More Important than Powerful Brands Says WM Exchange

Direct marketing specialists WM Exchange, based in Manhattan, outlines the declining value of brands as the importance of customer relationships soars.

    NEW YORK, NY, April 30, 2015 /24-7PressRelease/ -- In a study completed by Markables looking at Customer relationships and brand value and how these have changed. WM Exchange outline the findings, The findings were clear as brand valuations declined by nearly half, falling from 18% to 10% while customer relationship values doubled climbing from 9% to 18% over a decade. Acquirers have decisively moved from investing into businesses with strong brands to businesses with strong customer relationships.

About WM Exchange:

WM Exchange believe that it is technologies and the customers' ability to compare products and services easily and efficiently, with the internet and comparison sites allowing the consumer to compare prices and rating at the touch of a button it is crucial for businesses to build strong customer relations to encourage repeat business.

With the digital times in full swing, it is important for companies to use this to their advantage. Request customer reviews, packaging, shipping, quality of service and value for money are some of the key things a consumer considers when making a decision. Make these reviews readily available for the consumer to view. Also ensuring that the product descriptions including annotations are clear and simple to access by the customer, and ensuring purchasing or ordering is made simple and easy for all individuals to use.

WM Exchange Inc. is an outsourced sales and marketing firm based in Manhattan. They provide companies the opportunity to streamline their business and reduce costs whilst increasing results and turnover. WM Exchange Inc. specializes in event marketing, and offers a range of services for Fortune 500 clients. These include campaign management, lead generation, brand awareness and market analysis. WM Exchange place special emphasis on creating brand loyalty for their clients customers by offering A* service in brand management.

WM Exchange Inc. is an outsourced sales and marketing firm that specializes in a unique service in order to generate a high ROI for their clients. For more information Follow @WMExchangeNYC on Twitter and 'Like' them on Facebook.

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Contact Information

Tommy Smith
WM Exchange
New York, New York
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