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CHICAGO, IL, April 30, 2015 /24-7PressRelease/ -- While there are many examples of successful marketing campaigns out there, there are a number of key features that turn them into a great campaign, states City Business Solutions. Brands can accomplish a lot when there is a big marketing budget; however the key to a great marketing campaign is to come up with a compelling story that establishes a strong emotional connection with a brand. In addition to creating an emotional connection, the element of surprise, witnessing something unique, the use of humour and encouraging involvement are also effective when creating a successful marketing campaign.
About City Business Solutions: http://citybusinesssolutionsusa.com/about-us/
Small businesses have some of the greatest stories in the world available to share with their customers. With the rise of inexpensive online advertising and social sharing, small businesses increasingly have an opportunity to make a splash alongside the big industry players, even with a limited budget.
In a recent article online (forbes.com 6 April 2015), some of the most successful marketing campaigns of 2014 were reviewed. City Business Solutions review their two favorite campaigns and highlight the main reason why it was a success.
- Doritos - Crash the Super Bowl Contest. This marketing campaign was not the product of a big marketing budget; instead it was created by a fan spending just $2000 on his video entry. The reason this was a success was because it encouraged involvement with nearly 4900 people from all over the world submitting their video entries.
- Nike - Find your Greatness. This marketing campaign inspired people to try something they've wanted to do or something that they are not sure they can do. The reasons why this was a success was because it created an emotional connection and touched the consumer at a much deeper level.
City Business Solutions is a Chicago based firm that creates innovative marketing campaigns for a range of clients, including those within the telecommunications, restaurant, non-profit and energy industry. Established by Managing Director Jamie Shahin, the firm offer their clients effective marketing solutions that are cost effective with a guaranteed ROI and increase customer loyalty. The firm work with their clients to product innovative marketing campaigns that reflect their client's values and speaks to their target demographic.
City Business Solutions specialize in a personalized form of marketing because they believe this offers a greater ROI for their clients.
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