McKenzie Holland: Can You Predict Your Company's Future?

    MELBOURNE, AUSTRALIA, May 10, 2015 /24-7PressRelease/ -- McKenzie Holland says that looking into the future means being open for and adapting to change. Predictions can only be made based on the understanding of dynamics. "Business owners must learn to understand that forecasting what happens in the future is a crucial part of business success and sustainability," says Joe Parrish, entrepreneur and managing director of McKenzie Holland.

About McKenzie Holland: http://www.mckenzieholland.com.au/

The key is to identify and articulate the change, recognise what services may no longer be needed and imagine how the world would need to be rebuilt around the change to accommodate the new infrastructure. When technology or markets change, it is often not enough to focus on one item, but to think about how entire segments of the value network need to be reimagined and redesigned. McKenzie Holland say business owners must think outside the box in order to drive their business forward in the future and present three trends they expect to see change over the coming years.

Machine Learning
Joe Parrish of McKenzie Holland says: "Just have a look how the world around us has changed over the past ten years and how dependent we have become on machines, including computers and smartphones. We are only at the beginning of this revolution." McKenzie Holland expects this machinery trend to evolve further and is certain that the way businesses work today will change. In an article published online on Harvard Business Review, readers are asked to imagine the types of tools that developers need will change, the way user interfaces are currently designed and optimised will change, what software could look like without having to click 'submit' or what type of tools marketers are going to use when a machine could pick the perfect target audience.

New Urban Infrastructure
Especially over the past decades, there has been a wave of people moving to the cities all over the world in order to have access to education, employment and amenities. With it, a new range of different services has emerged. While in the beginning of last century businesses were built on the assumption that customers would be geographically dispersed. Today's business owners need to rethink their strategy of doing business within this developing urban infrastructure. McKenzie Holland say that Uber, an on-demand transportation service accessible through a smartphone app is a perfect example and has become indispensable in the modern urban infrastructure.

Scalable Niches
A growth of scalable niches in software and Internet businesses is expected. Apps are already designed for specific industries to make people's lives easier. "There really is an app for everything," says Joe Parrish of McKenzie Holland. With an increasing number of Internet users, there will be opportunities of focusing on specific niche markets that previously seemed unsustainable.

McKenzie Holland, an outsourced sales and marketing solution firm based in Melbourne, summarise that business owners must think about the future today and analyse market trends in order to continue their business to grow in the years ahead and not to lose track. McKenzie Holland focus on providing a unique customer experience for their clients by meeting with consumers on a face-to-face basis. "We talk to consumers every day and know what they like and what questions they have. We find out about their concerns or what we could do better." The firm's clients have recently requested to be represented in further locations nationwide due to McKenzie Holland's risk free and timeless marketing methods. Plans to expand globally in the coming years are also under discussion.

McKenzie Holland is a professional sales and marketing solution for all your sales and marketing requirements. McKenzie Holland create, execute and manage direct marketing campaigns that take products straight to the target demographic, generating impressive sales and promoting brand loyalty.

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