All Press Releases for February 10, 2008

Sol'exotica Tanning Salons Undertaking Aggressive Expansion Plans Across Ontario

Sol'exotica Tanning Salons, a Canadian leader in the tanning industry has recently expanded its horizons and opened a new location at 167 Church St. (@ Shuter), in Toronto, Ontario bringing the chain to 12 locations.



    /24-7PressRelease/ - HAMILTON, ON, CANADA, February 10, 2008 - Sol'exotica Tanning Salons provide an accessible, beautiful and feel-good experience to promote a glorious pre vacation tan and to maintain the look and feel of the tropics all year round. They deliver unlimited sunshine, essential Vitamin D and a no-hassle bronzed glow for any occasion in a clean, fun and friendly environment

The first Sol'exotica Tanning Salon was established in 1996 in Stony Creek (Ontario) by a forward-thinking and dynamic entrepreneur named Sevag Kalachian. It quickly became the tanning salon of choice for people seeking a beautiful tan within a trusted environment. Early and rapid success lead Sevag to open 6 more salons and capture the entire market share of indoor tanning in the Golden Horseshoe area of Ontario. Customers flocked to all the Sol'exotica Tanning Salons for their personalized and friendly service, spotless environment and state-of-the-art tanning beds. That's how the Sol'exotica Tanning Salon chain was born. And that's the unmatched Sol'exotica Tanning Salon client experience!

Sol'exotica is now expanding to your area!

The success of the franchise operations is due to the relationship between the head office and the franchisees who are treated as well as clients! Unlike other franchisors "we invest ourselves in you to help your Sol'exotica Tanning Salon business grow and succeed." Franchisees benefit from extensive product training, equipment selection and customer service, not just in the pre-launch phase, but throughout the whole relationship. "We are actively committed to the success of each franchisee in the System", said Director of Operations, Mike Nafekh. "We are with them every step of the way. Both Sevag and I have been in the tanning industry for over 10 years so we have the expertise required to assist you with all stages of development". Their customized program includes operations and administration training and a host of marketing and sales ideas and tools that work. Combined classroom and on-site training will teach every aspect of running a Sol'exotica Tanning Salon with confidence. Site-selection and leasing suggestions, design and supervision of the construction of the location are all part of the services provided at no cost on top of the initial franchise fee. You can also convert your existing tanning salon into a Sol'exotica quite quickly and easily to take advantage of the fabulous programs and expertise and benefit from the awareness of the Sol'exotica Brand.

To assist in their aggressive expansion plans the brand has engaged Lori Karpman & Associates Ltd, a boutique consulting and legal firm specializing in brand development and chain growth. "These gentlemen know how to do franchising right" says Lori Karpman, "they understand that the franchisee is their customer and that makes them truly invested in the success of each location. We are now pursuing an aggressive expansion plan aimed at the Ontario and Western Canada regions."

For more information on joining our team please contact Mike Nafekh @ mike@solexotica.com, 1-905-529-3826 x22. www.solexotica.com

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Kim Divell
Franchiseek Canada
Orillia, On
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