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JACKSONVILLE, FL, May 17, 2015 /24-7PressRelease/ -- Millennials are classed as those who were born between 1980 and the year 2000. This group of people are the current generation that represents the majority of the workforce, and in 15 years, millennials will make up 75% of it. So in order for businesses to succeed, it is important to understand what millennials need and how they like to be managed, says ShinWa Marketing.
About ShinWa Marketing: http://www.shinwamarketing.com/
Statistics show that millennials learn best through feedback but currently managers and their millennial workers disagree on what feedback is. Managers believe it to be a weekly or monthly performance review, whereas millennials are really asking for lightweight signals of positive and negative sentiment. Feedback is important to get right because it can have a direct impact on how a person performs, however if the feedback is misunderstood this could cause a negative reaction. Feedback should directly communicate areas where an individual is doing well and praise them for this, and areas which could be improved and offer them guidance. Good feedback will motivate individuals to develop and achieve their goals.
ShinWa Marketing has offered successful ways that mangers can provide good feedback:
Emphasize learning and growth
Instead of praising millennials for a single action, try relating feedback to a process. This encourages employees to think about what they could do better in the future. "If you always tell workers they are brilliant, it implies they've made it and they will not continue to develop," states ShinWa Marketing. By simply altering this feedback to define next steps, it forces an employee to think ahead and stops them from becoming stagnant.
Don't just rely on performance reviews
Millennials need more than a weekly or monthly performance review. Instant feedback that is shorter and takes less time than a performance review is a quick solution to the constant need to offer feedback. Something as simple as cheering for an individual that has achieved something can quickly encourage and offer positive reinforcement to workers.
Bring transparency to goals
Tracking goal progress can add a layer of transparency and alignment. Begin by setting quarterly goals and creating a reporting system to track and align individual goals with business initiatives.
ShinWa Marketing is an outsourced sales and marketing firm based in Florida. The firm designs and implements personalized direct marketing campaigns on behalf of their clients' brands. In order to create long-lasting and personal relationships between brand and consumer the firm connects with consumers via face-to-face marketing techniques. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
ShinWa Marketing regularly provides feedback to their clients on how well their campaigns are performing but also gives daily feedback to their salesforce. The firm believes this keeps them on track to achieve their goals and keeps them motivated.
ShinWa Marketing are specialists in a unique form of direct marketing that generates quality sales and delivers a high ROI for their clients.
Follow @ShinWaMarketing on Twitter and 'Like' them on Facebook.
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