All Press Releases for July 15, 2015

Wise Snacks Partners with Nelson Figueroa to Introduce the Wind Up & Win Promotion

Source, the Advertising Agency of Record for Wise Snacks, Instrumental in Bringing Forth Mets Partnership

"There is something magical that transpires during a sporting event," says Larry Rothstein, President and Managing Partner of Source.

    HACKENSACK, NJ, July 15, 2015 /24-7PressRelease/ -- Wise, the Official Potato Chip and Cheez Doodle of the New York Mets, hits another home run by introducing the Wind Up & Win promotion. The promotion gives fans unequivocal bragging rights: the chance to win amazin' prizes like Mets tickets; free Wise snacks; and a once-in-a-lifetime opportunity to possibly throw out the first pitch at a Mets game!

"We wanted to provide fans with a fun and engaging promotion tied directly with America's favorite game, while also keeping the brand top of mind," said Kevin Foltz, Marketing Manager for Wise Snacks.

Source has been essential in bringing Mets partnership ideas to Wise year after year. In 2009, Source led the execution of the Big City Crunch program where the Wise brand broke a Guinness World Record for most people eating (crunching) potato chips at the same time at Citi Field. Following that program was Big City Boogie, a dance contest in NYC where the winner was awarded $10,000 at a Mets game.

"There is something magical that transpires during a sporting event," says Larry Rothstein, President and Managing Partner of Source. "We have always believed, and have proven results, that the ideas we create for Wise work well because the messages are delivered and remembered when the consumer is most engaged; and nothing goes better with America's favorite game than a favorite Wise snack. Using this insight from past programs, we aim to continue to deliver interactive, promotional campaigns that deliver outstanding results for Wise."

In addition to the launch of the promotion, Wise has redesigned their potato chip bags for a more modern feel. The new bags still have the same iconic owl design elements and vibrant colors that fans will recognize, but now also have images of the golden chips, which convey the authentic potato flavor that each Wise bag delivers.

The Wind Up & Win promotion started June 22, 2015 and ends July 31, 2015, and is only available to those in the New York DMA. To enter the promotion, visit on your smartphone and play the Wind Up & Win scratch-off game.

Source is a full-service, idea-driven sports marketing agency with integrated expertise in advertising, promotion, experiential, direct and digital marketing. Leveraging our experience with sports teams, leagues and venues, we help brands like Amtrak, SUBWAY restaurants, Buffalo Wild Wings and Wise Snacks increase sales. Innovating sports marketing since 1983. Check us out at

Wise Foods, Inc. was founded in 1921 and based in Berwick, Pennsylvania. Wise Foods make salty snacks that are primarily distributed on the eastern seaboard of the United States. Best known for their potato chips, Wise also offers other salty snack products such as cheese snacks, popcorn, tortilla chips and corn chips. The company's brands include Wise Potato Chips, New York Deli Kettle Cooked Potato Chips, Ridgies Potato Chips, Cheez Doodles and Dipsy Doodles Corn Chips. Visit for more information.

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