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/24-7PressRelease/ - DALLAS, TX, February 26, 2008 - Whether they're called Millennials, Generation Z, or by some other name, the current crop of 16 to 22-year-olds are individualistic and fun loving. These attributes show in the cars they choose to rent for proms and high school or college graduations.
"More of our younger clients are willing to experiment with a car rental for prom or graduation that makes a unique statement," says Tom Warren, General Manager of DFW Elite Auto Rental.com in Dallas/Fort Worth. "Although luxury sedans such as our 2007 Bentley GTC are the biggest part of our Dallas prom car rentals, a growing number of clients are choosing specialty rentals, exotic cars, or SUV rentals this prom season," insists Warren.
In spite of the trend in the auto industry toward smaller cars, big is still in at prom and graduation. "We've reviewed last year's sales figures and the most popular prom rentals were the Hummer H2 and our Cadillac Escalade," says Warren.
"Absolutely no one will miss your arrival or departure at prom if you're driving our black Cadillac Escalade or Hummer H2," says DFW Elite Auto Rental.com owner Ron Sturgeon. "With room for four, the Escalade and Hummer are great SUVs for those planning on double dating. We expect both to be popular again this prom and graduation season," says Sturgeon.
"This generation of prom attendees and graduates isn't traditional. They're willing to experiment. They will try new things like arriving at prom in a London Taxi rental or celebrating graduation in a Dodge Viper convertible. Whether Generation Z wants to go classic, go elegant or go big, we'll be ready with a memorable alternative to a limo rental for prom or graduation," insists Warren.
DFW Elite Auto Rental.com is headquartered at 5940 Eden in Fort Worth, and serves Houston, San Antonio, and Austin, as well as the DFW Metroplex with over 40 exotic and luxury cars, trucks and SUV's. For more information and to see a complete inventory of available vehicles, visit http://www.dfweliteautorental.com, or call 817-838-RENT.
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