Avoid a PR disaster by Following DMG Co. Top Tips

    PROVIDENCE, RI, March 18, 2016 /24-7PressRelease/ -- PR disasters can be hugely damaging to businesses who are trying to build a loyal customer following. A PR disaster can have huge negative impacts on a business, states DMG Co. who outline that negative reviews can follow this which encourage potential customers to avoid the brand. DMG Co. believes that is therefore hugely important to maintain a positive brand reputation in order to attract new customers and keep a strong relationship with existing customers. So, DMG Co. have shared their top tips for dealing with a PR disaster.

About DMG Co.: http://www.dmgco.com/about-us.html

Avoid it

One of the best ways to avoid a problem is to not allow it to happen. Be sure everyone in the business takes the time to consider what could go wrong and put steps in place to avoid them, outlines DMG Co..

Watch for smoke

"Where there is smoke, there is fire." If your team hears about an issue more than once there may need to be a change put in place. DMG Co. believe that this should be done quickly and an executive should be in charge in order to avoid destroying hard-earned brand equity.

Don't let them fester

Detect and resolve issues before they have time to grow into a bigger problem, highlights DMG Co.. Don't sweep it under the carpet, advises the firm, deal with the issue straight away or it will cost more to fix in the long run.

Don't try to hide it

Consumers often associate silence with guilt. If bad publicity is an issue, it is best to admit the problem and then resolve the issue as quickly as possible. "Whatever you do, don't try to hide or deny," states DMG Co., "Explain the steps you have taken and assure you have resolved the issue."

Perception is reality

DMG Co. highlight that what you think is not important, it is how your customers perceive you and the situation. The worst thing to do is tell customers that they don't understand. It makes sense to admit the problem and then calmly explain what you will do about it.

Understand brand management

DMG Co. believe that it is important to have someone on the team that understands brand management. Don't let someone not experienced in this area handle the issue.

Perfect your presentation skills

If you face a PR disaster your executives may have to ask and answer some tough questions, have they been trained for this? If not, DMG Co. advises getting help now before the scenario arises.

DMG Co. are careful to manage their reputation both online and in person when dealing with consumers face-to-face because they understand how important it is in order to deliver top results to their clients as well as attract top talent to their brand.

DMG Co. is an outsourced sales and marketing firm based in Providence. The firm are marketing specialists and represent their clients' brands directly to consumers via face-to-face marketing techniques. This allows the firm to establish long-lasting and personal business relationships between brand and consumer which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Source: http://www.naplesnews.com/community/collier-citizen/down-to-business- ... 34641.html

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