All Press Releases for February 27, 2008

Joint Venture Delivers the "State of the Valley" Using Mozes

Joint Venture uses Mozes to power mobile interaction at their annual State of the Valley Conference.

    /24-7PressRelease/ - PALO ALTO, CA, February 27, 2008 -- Last Friday Joint Venture ( used
Mozes, Inc., (, a mobile marketing company that lets anyone make their campaign, promotion or event more interactive using the mobile phone and the web, to enable their State of the Valley attendees to participate in the day� s discussion using text messaging. Fitting for a Silicon Valley audience, attendees used Mozes� innovative live event features to text in their comments, ask questions and answer poll questions throughout the event.

Joint Venture's annual "town meeting" brought together citizens and stakeholders, thought leaders, journalists, elected representatives, educators, business executives and others for dialogue and discussion about the challenges and opportunities that face the Silicon Valley region. In addition to the keynotes and panel discussions, State of the Valley is relied on the candid comments from the attendees� text messages and poll results to steer discussion and get a better read on what is really concerning Silicon Valley citizens.

"We used Mozes for the second year in a row to enhance audience participation, giving our attendees more control over the program topics and enhancing the quality of discussion," said Russell Hancock, President and CEO, Joint Venture. "Silicon Valley has always been at the forefront of innovation. Mozes is the most innovative, easy to use and reliable way to receive and capture feedback and engage our audience."

"Joint Venture wanted to engage their 1,500 attendees on major issues facing the Valley in a personal and immediate way," said David Williams, VP of Product, Mozes. "Joint Venture's State of the Valley event is geared towards finding better solutions to current situations. Mozes lets them practice what they preach."

About Mozes
Founded in 2005, Mozes provides an on-demand mobile marketing platform that connects people to the things they love. Using Mozes anyone -- from brands to bands to fans -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by over 3,000 major label and independent artists, including Colbie Caillat, Nelly and Rascal Flatts. Mobile campaigns are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at

About Joint Venture: Silicon Valley Network
It's not easy being Silicon Valley. Our community has significant challenges to address if we want to preserve our standing as the world's best platform for innovation and entrepreneurship.

In 1992 a group of visionary people decided the best way to solve problems was to create a neutral forum, bringing together leaders from business, labor, government, the universities, and the non-profit sector to think outside the box and build creative solutions.

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Caitlin Looney
Mozes Inc.
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