All Press Releases for August 05, 2016 Launches Global Campaign to Change the Way We Perceive Travel

An online travel magazine, made in New Zealand with a global mindset, has launched a campaign around the theme of the 'global citizen' to change the way the travel industry promotes travel.

"People are more conscious about the negative effects of mass tourism. We don't do 'hot lists' or 'top 10' at Destinations," says editor Rowena Bahl. "We promote authentic experiences to our audience.

    AUCKLAND, NEW ZEALAND, August 05, 2016 /24-7PressRelease/ -- An online travel magazine, made in New Zealand with a global mindset, has launched a campaign to change the way the travel industry promotes travel. Backed by its ambassadors for change that include extraordinary individuals such as the world's oldest yoga teacher Tao Porchon-Lynch and French world champion freediver Pierre Frolla, Destinations aims to enlighten the industry and consumers.

In a bid to step away from the 'ticking of the bucket list', the global campaign titled "I am a global citizen", celebrates diverse, meaningful experiences.

It is the future of travel. Destinations' connects like-minded travellers with each other and influential individuals through user-generated and inspirational content. "I am a global citizen" invites people to share their own stories and explore the articles and films provided by Destinations contributors - from lush jungle, glittering urban metropolis to dramatic seascape.

"We believe people are seeking change and becoming more conscious about the negative effects of mass consumerism. We don't do 'hot lists' or 'best places to stay' or 'top 10' at Destinations," says Destinations editor Rowena Bahl. "We promote authentic travel experiences to an audience who is increasingly demanding this."

Destinations is dedicated to meaningful content and story-telling. As a website it provides the perfect partner to social media and industry travel providers.

Throughout the "I am a global citizen" campaign, visitors to the site can explore the stories and profiles of the ambassadors for change. Users/industry can add their own stories by sharing via social media or link to their own blogs and websites.

"What I like about Destinations is that they think outside the box, curate their imagery carefully, and invest in telling unique stories that matter - It's everything from luxury travel to roughing it at Burning Man," says campaign ambassador Thai Neave. "As a photographer, I trust that they will display my work in an impactful way that does the subject matter justice."

Destinations' global approach matches today's global citizen. "The industry has spent too long basing decisions on demographics such as age, race, gender and location," says Bahl. "Sure, we can look at these to a certain extent but when it comes down to it, the more globalised we become, the less impact these demographics are having on the decisions consumers make. It is no longer about demographics, it is more about motivations and interest".

We are all global citizens. Destinations' "I am a global citizen" recognises that fact. With the intriguing stories of its ambassadors for change, "I am a global citizen" asks us all to protect and celebrate the world in which we live, work, love and travel.

Campaign ambassadors: Tao Porchon-Lynch, Gareth Morgan, Thai Neave, Pierre Frolla, Malcolm Law, Archana Sardana, Mateo Hogan.

Creative Director, Rowena Bahl | Editor, Daniel Martin

Contributors: Bill Winters, Aleksandra Winters, Gustavo Consenza, Philippe Gerard, Whitehorse Productions, 90 Seconds, Nick Tansley, Margaret Mather, Morgan Foundation, Terri Kennedy, Joyce Pines, Arshdeep Singh, Rachna Sharma Foundation, Flashworks Media, Running Wild NZ, Christopher Graham, Erica Elise Andrews, Finca Bellavista, Sicily Publicity, Thai Neave.

Destinations is a digital resource designed to debut the best in written word, photography and video journalism. Tales are told transparently, contributors keep an open mind and the curious global citizen is who we're providing for.

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Ginny Hales
Destinations Publishing
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