All Press Releases for August 22, 2016

Bike East Festival Returns to East New York and Brownsville

Purelements' East New York/Brownsville based bike tour and community festival to be held on August 27th with marketplace, free fitness and arts activities and concert featuring The Experi3nce and headlining performance by Hip Hop group Dead Prez.

Events like Bike East help activate the network of bike lanes in those communities to encourage more people to choose biking as a safe and fun activity.

    NEW YORK, NY, August 22, 2016 /24-7PressRelease/ -- Purelements hosts third annual "Bike East," cycling tour and community festival, at Linden Park/Gershwin Park on August 27th at 10am featuring concert performance by revolutionary Hip-Hop duo Dead Prez.

Bike East culminates East Brooklyn Biking's 2016 season in the East New York and Brownsville community with a full day lineup of bike tours, arts and crafts activities for children, vendor marketplace, live music and a post-tour concert. This year's Bike East will activate the 28 miles of new bike lanes striped in East New York and Brownsville in May 2016. The cycling event was developed by Purelements Co-founder Kevin Joseph to promote cycling as a health and community asset to members of the East Brooklyn communities and beyond. Joseph believes that Bike East will empower members of the East Brooklyn community to invest in their health, their community and to encourage unity through biking.

DJ Styff will set the sounds at the start/finish line through the morning leading up to the stage concert with Brooklyn's own, The Experi3nce, followed by headliners Dead Prez. Food, drink and fitness activity vendors include East New York Farms, Wonali Natural Beverages and others.

East Brooklyn Biking's 2016 season kicked off in May 2016 with the Brownsville/East New York Bike Lane inauguration, followed by a Stop the Violence in Our Community bike tour in partnership with the NYPD and the Brooklyn Nets. Summer events included Brooklyn Greenway Initiative and NPCA's "The Epic Ride," Recycle-a- Bicycle and East New York Farms! Pop-Up Bike Repair Shop and Bike New York. East Brooklyn Biking's programs also included weekly group bike rides with Purelements at Gershwin Park, the Brownsville Ride Club at Brownsville Recreation Center and Live Light Live Right's Ride Club at Brookdale Hospital during the month of July.

"The perception among many residents and community leaders is that East New York and Brownsville are not biking communities. This is because they have historically been overlooked when it comes to resources like biking infrastructure," said Deputy Commissioner and Director of the Center for Health Equity, Dr. Aletha Maybank. "Events like Bike East help activate the network of bike lanes in those communities to encourage more people to choose biking as a safe and fun activity."

Advanced registration is currently open at Check in will begin at 8:30am and the bike tour and festival is set forAugust 27, 2016, departing from Linden/Gershwin Park, located at Vermont Street between Linden Boulevard and Stanley Avenue at 10am. Registration is FREE and open to the general public. The estimated bike tour return time is 1pm. To volunteer at Bike East, visit

This year's event is sponsored by the NYC Department of Health's Center for Health Equity and the Brooklyn Arts Council. Partner Brownsville Recreation Center (BRC) will serve as the rest stop on the route to provide snacks, water and fruit to reenergize the bikers. Partners of the 2016 Bike East include Black Spectrum Theater, Recycle a Bicycle, Brownsville Recreation Center, NYC Department of Transportation, NYC Department of Parks and Recreation, National Parks Conservation Association, East New York Farms!, RBG Fit, Transportation Alternatives and Bike New York.

For press inquiries on Purelements' Bike East 2016, please contact Jasu Sims at [email protected]. For press assets, visit To get connected with Purelements, follow the company on Instagram/Twitter at @Purelements and on YouTube @Purelements. To learn more about the 2016 Bike East, visit Join the Purelements Facebook community.

Purelements: an Evolution in Dance ("PE") is a 501(c) (3) performing arts organization founded in 2006, by Kevin A. Joseph and Lakai Worrell. The mission of PE is to use multiple facets of the performing arts as educational tools to evolve and transform the individuals and communities it serves, and to present dynamic performances that are socially relevant and impactful. PE's mission unfolds through an art-in-education program, a performing arts program and its professional and pre-professional dance companies. To learn more about Purelements, visit

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2016 Bike East, presented by Purelements, an Evolution in Dance | Gershwin/Linden Park