All Press Releases for September 01, 2016

Introducing Classi: A Leather Smart Strap For Your Classic Watch

Classi is a leather smart strap for classic watches, that you can fit to your favourite traditional timepiece while enjoying the best of wearable tech!

    PARIS, FRANCE, September 01, 2016 /24-7PressRelease/ -- Watches have never just been instruments to check the time. For decades, watches have been used to make personal statements with a silent but incredible force, to tell stories and to pass down from generation to generation. More than 1.3 billion people worldwide currently wear classic watches on their wrists. It's clear that the motivations to wear a watch haven't changed, but the landscape has.

Now there's a new type of watch in the world, the smartwatch, that offers the user the ability to tell time as well as top-notch technology, and it's making the traditional watch industry nervous. In the most recent Deloitte Swiss Watch Industry Study, almost 40% of Swiss watch executives said they were now aware of the competitive challenges presented by smartwatches and said they could be "the next big thing." While smartwatches are impressive pieces of technology, they will never speak to the world the way a finely crafted timepiece does, because all smartwatches are inevitably the same. They're not personal.

At MainTool, we fell in love with both classic watches and technology. We greatly admired the art and precision that went into classic timepiece design and we also believed that technology could help people lead healthier and more productive lives. Then we asked ourselves, "Why shouldn't people have both?" and we got to work. Two years later, we're proud to introduce Classi, the only leather smart strap for your classic watch that seamlessly integrates design and technology and allows you to make your own watch smart. Classi can be fitted to any classic timepiece and give it smartwatch features. These features include:

All of this information can be viewed on the smartphone app for iOS and Android, which connects to the strap wirelessly via Bluetooth. Classi also features more than 7+ days of battery life and a phone loss prevention feature to make your days as smooth as possible.

We're excited to announce that today we have launched our crowdfunding campaign on Indiegogo to make Classi a reality. Our campaign is among the first ones to be certified by Arrow Electronics, a Fortune 500 company, on Indiegogo after a thorough review.

Here is the link to our campaign:

Additionally, you can view our press kit here:

Our vision at MainTool is to seamlessly embed technology into people's everyday lives. And we've started with the wristwatch. We're offering you the ability to "make your own watch smart" with Classi, a leather smart strap for classic watches that integrates the same features as today's best wearable tech (including biometric sensors) which you can fit to your favourite traditional timepiece without hindering its elegant design.

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