All Press Releases for December 14, 2016

Ventana Research Announces New Community and Central Oregon Corporate Headquarters

New digital technology investments spearhead transformation for analyst industry

In contrast, the no-nonsense approach Ventana Research has adopted, one of making business insights easily accessible, has helped buyers get the information they need

    BEND, OR, December 14, 2016 /24-7PressRelease/ -- Ventana Research, the most authoritative and respected benchmark business technology research and advisory services firm, today announced the introduction of its redesigned digital community: This cutting-edge online resource provides otherwise unavailable educational content and industry insights for business users as well as premium content for enrolled members of the Ventana research community. The design of this new community provides radically simplified ease-of-use, making even more readily accessible the firm's expertise and research-based insights.

Ventana research undertook this re-engineering of its online presence to improve knowledge availability in an industry that continues to be plagued by digital ineffectiveness and a chronic lack of focus on the needs of the business technology buyer. The company has drawn on more than a decade of knowledge, hands-on assessment and benchmark research on the digital technologies to enable it to leapfrog other industry analyst firms.

In its 14 years of providing research and advisory services, Ventana Research has helped business executives and managers by providing education on best practices and the benefits of making informed choices about technologies. Now, the improved access provided at its expertise and topic-driven digital education site moves Ventana Research to a unique position that sharply distinguishes it from other industry analyst firms that focus narrowly on business IT issues. Offering insights drawn from its benchmark research and expertise, the company has become an unparalleled source for advice and guidance, helping buyers to determine the technology vendors that are the best fit for an organization.

"Businesses today need digital effectiveness to successfully engage with their customers," said Mark Smith, CEO and chief research officer of Ventana Research. "Most industry analyst firm websites fail to provide a modern experience for those accessing information. In other words, they fail to apply their own recommendations on the importance of digital transformation and technologies. In contrast, the no-nonsense approach Ventana Research has adopted, one of making business insights easily accessible, has helped buyers get the information they need, eliminating the unnecessary categorization that other analyst firms have imposed on business processes resulting in far more confusion than enlightenments."

Ventana Research also has relocated its corporate headquarters to Bend, a growing city in Central Oregon. Bend is known for outdoor adventure and the opportunity it provides to combine a healthy, engaging lifestyle with involvement in the rapidly growing business and technology community. Ventana Research is located at BendTech, which has become the focal point for technology and entrepreneurial activity, connecting business technology professionals in Central Oregon.

Bend is ranked as the seventh-fastest growing city in Oregon according to the US Census Bureau and has seen a rapid migration of technology executives from Silicon Valley. The opening of Oregon State University Cascades also furthers the process of building the youth of the community into potential business opportunities. Bend and its local Roberts Field airport is connected with direct flights to western United States destinations including San Francisco and Silicon Valley.

Bend has also rapidly become one of the most sought-after outdoor adventure locations with access to the fifth largest ski area in the United States. It also has 22 breweries which gives it the highest micro-brewery-per capita ratio in the nation. Bend provides a great work-life balance opportunity for the working-community.

Smith added, "We are excited to now be an Oregon Corporation with headquarters in Bend where we can continue our tradition of bringing the most trusted and reliable technology insights to the industry. Our recent investment in Bend brought new jobs to the community in 2016 and established our foundation for growth while expanding its reach through our new digital community to help organizations across the world effectively assess and select technology vendors and products."

Now in its 15th year of operation, Ventana Research has established its reputation as an independent authority on technology for business and IT. To learn more about Ventana Research, please visit:

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

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