All Press Releases for July 22, 2017

Snapper Rock and SR Make a Splash at 2017 Miami Swimshow With New Collections For The Entire Family

Desired UV50+ Swimwear Brands Debut Over 150 New Prints And Styles

    MIAMI, FL, July 22, 2017 /24-7PressRelease/ -- Award-winning children's swimwear brand, Snapper Rock, and SR, the adult counterpart, is releasing over 150 new fun styles for babies, children, teens, and adults with their signature UV50+ protection technology. Snapper Rock and SR will be showcasing its abundant new collection at the Miami SwimShow taking place from July 22-25 at the Miami Beach Convention Center.

With new styles and prints across the board, Snapper Rock and SR will have fashion and protection for everyone. Little beach babes can truly evoke the feeling of summer fun with a Lemon print; rock the hottest color of summer, Coral, in halter bikinis, ruffle sets, and rash tops; express your inner boho with a mix of chic blues and purples that all girls love; or be the perfect pick of the bunch with adorable Strawberry ruffles, sunsuits, and one-pieces. Boys can sport fun boardies with the creatures of the ocean like Sea Turtles, Lobsters and Whales or cool trendy patterns like stripes and color blocks. Add an extra layer of protection with long or short sleeve Snapper Rock Rash Tops that match perfectly with the signature boardies.

With timeless patterns, and flattering silhouettes, SR women can enjoy pieces such as Riviera Striped cover-up dresses, Raspberry pink bikinis, and sarongs. Moms and daughters can showcase their adorable twinning style in Ombre and Royal Palm prints. SR is also introducing a trendy but sensible Nautical Striped beach bag big enough to fit the entire family's swimwear and towels. SR Men now have eight new modern board short prints they can match with their little ones with patterns like Mint Pineapple and Island Sail.

"We are making such a large expansion of patterns and styles for both our children and adult ranges, aiming to get the entire family involved in sun protection," said Snapper Rock and SR founder Liz Eglinton. "With more opportunities for our Snapper Rock and SR fans to create their own unique looks, we are absolutely thrilled to introduce the 2018 collections at the SwimShow."

The 2017 SwimShow will be taking place at the Miami Beach Convention Center from July 22nd to July 25th, located at 1900 Washington Avenue, Miami Beach, FL. Snapper Rock and SR will be showcasing its new 2018 collections at booth #1901-2002. To make an appointment, please contact the VP of Sales, Julie Rich at For more details about the 2017 SwimShow, please visit For more information on Snapper Rock, please visit and for more information on SR, please visit

About Snapper Rock and SR
Launched in 2003, Liz Eglinton created Snapper Rock, a line of UV50+ swimwear, to provide children with fun, fresh and functional gear while navigating the water. Originally designed in New Zealand where sunrays can be extremely harsh, Snapper Rock leads the industry with its Earnies Best Swimwear award-winning UV protective swimwear for kids. In 2016, Snapper Rock ventured into the adult category with SR and now provides protection for the entire family. With its lightweight and breathable fabric technology and latest designs and colors, Snapper Rock and SR ensures that families worldwide will be free to enjoy the beach without getting sunburned and compromising on style. For more information on Snapper Rock, please visit and for more information on SR, please visit

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