All Press Releases for July 26, 2017

Solid Gold Pet Introduces New Lines Of Superfood Dog & Cat Products At SuperZoo

The Company That Started the Holistic Pet Food Movement Continues to Lead the Charge with New & Reformulated Recipes for Dogs & Cats

    LAS VEGAS, NV, July 26, 2017 /24-7PressRelease/ -- Solid Gold Pet, the pioneering company that introduced premium, holistic nutrition for dogs and cats to the American pet food industry in 1974, will showcase its newest product launches along with multiple in-booth activations at this year's SuperZoo show from July 25th through 27th.

Solid Gold Pet continues to innovate with new recipes grounded in nutrient-dense superfoods and high-quality proteins that give pets the highest quality of holistic nutrition for lifelong health.

Dog Food Innovation:
Dogs will certainly have something to howl about with several new Solid Gold dry and wet foods hitting retailers' shelves in August. The launches feature new foods for puppies to seniors, small breeds and everything in between, including:

- Love at First Bark starts puppies out with excellent nutrition and optimal protein for their growing bodies with a dry food recipe and two wet food options delivered in a delicious gravy.
- Young at Heart Chicken, Sweet Potato & Spinach dry food recipe focuses on balanced vitamin and mineral levels to keep those tails wagging well into their senior years.
- Available in both a dry and wet food option, Fit and Fabulous Chicken, Sweet Potato & Green Bean weight control recipe provides optimal protein while remaining low in fat and calories to help heavier dogs feel full and satisfied.
- Solid Gold is also building upon its successful Mighty Mini line for toy and small breed dogs with a new flavor, Lamb, Sweet Potato & Cranberry, available in both a dry and wet food option.
- Another extension includes the offering of Solid Gold's popular Green Cow Green Beef Tripe Recipe in an easy-to-serve 3.5 oz. cup.

All of these new dry dog food recipes are grain and gluten-free and feature Solid Gold's proprietary blend of 20 nutrient-dense superfoods to deliver pets the foundation they need to help them live life to the fullest while supporting them throughout their various life stages. Solid Gold's wet dog foods are nutritionally complete and balance allowing them to be served as a meal or a topper or treat.

Dog Treat Innovation:
Solid Gold Pet will further drive its ownership of Superfoods within the pet food industry with the launch of the brand new grain and gluten-free Solid Gold Superfoods Chewy Dog Treats debuted at SuperZoo. Combining real meat with 5 core Superfoods and leveraging unique ingredients such as pineapple, chamomile, ginger and more, these delicious treats offer a healthy indulgence for dogs. Featuring a meaty texture and flavorful aroma, these treats have the appearance of a drop cookie bringing further differentiation to market. The line offers an option suitable for all sizes of dogs in four different recipes as well as three flavors of smaller sized treats ideal for toy and small breed dogs.

Cat Food Innovation:
Building upon the momentum of a growing cat portfolio, Solid Gold is launching several dry and wet foods designed to deliver the balanced nutrition cats need with the flavor and variety they crave.
- Let's Stay In is formulated for indoor cats and delivers more fiber than the current leading indoor cat product and can help reduce the occurrence of hairballs. Available in two potato-free recipes: Chicken, Lentils and Apples and Salmon, Lentils and Apples.
- Tropical Blendz takes a unique twist on the classic pate by pairing real meat with nutrient-rich coconut oil to support skin and coat health.
- Two new recipes under the Flavorful Feast line brings pate offerings uniquely designed for kittens and for adult indoor cats. Containing essential vitamins and minerals, Flavorful Feast helps kittens develop and provides indoor cats with premium nutrition and flavor.
- Solid Gold's successful Holistic Delights line of creamy bisques is expanding with two new recipes: Turkey & Coconut Milk and Chicken Liver & Coconut Milk. The high-quality meats offer exceptional palatability while coconut milk provides an easy-to-digest source of calcium.
Similar to Solid Gold's dog product launches, these grain and gluten-free cat foods utilize a proprietary blend of Superfoods to support the lifelong health of a cat. All of the wet cat food launches are nutritionally complete and balanced.

"As a creators of the high-end natural pet food category, we're excited to continue to deliver innovation that is grounded in our core philosophy of carefully blending nutrient-dense Superfoods with high-quality proteins to deliver premium nutrition that helps pets thrive," said Bob Rubin, CEO and President of Solid Gold Pet. "These product launches are strategically aligned with category growth and the needs of pet parents, but feature a unique Solid Gold stamp with our holistic approach to balancing ingredients for the optimal lifelong health of the pet."

On Tuesday, July 25th attendees are invited to attend a happy hour at the Solid Gold booth (#1339) to enjoy drinks and light appetizers, learn more about the brand and view a screening of the documentary, Golden Girl: The Sissy McGill Story. The 30-minute documentary tells the rich history of Solid Gold Pet's founder, Sissy Harrington McGill, and the unconventional route she took to create the first-ever holistic pet food. It will run from 3:30-4:00pm, with the happy hour continuing until 5:00pm.

Also, not to be missed, Scooty, the Happiest Dog on Earth as awarded by Solid Gold earlier this year, will also be on-site at the booth to greet and take pictures with SuperZoo attendees on Wednesday, the 26th from 11:00am-4:00pm.

The SuperZoo show will be held from July 25th through 27th at the Mandalay Bay Convention Center in Las Vegas, NV.

About Solid Gold Pet
Solid Gold Pet was founded on the simple belief that every pet deserves the longest, happiest life possible and that quality nutrition is the foundation to achieving this. As America's first holistic pet food brand, Solid Gold delivers more than 40 years of nutritional expertise for dogs and cats. Our holistic recipes carefully balance nutrient-dense Superfoods with high-quality proteins to provide transformative lifelong health for your pet. From food to treats to wellness supplements, Solid Gold can help your pet live life to the fullest.

Pet parents seeking the best nutrition for their dogs and cats can find Solid Gold at their local Petco or independent pet stores nationwide. For more information about Solid Gold Pet and updates on new product offerings, visit or follow the brand on Facebook (@SolidGoldPet), Instagram (@solidgoldpets) and Twitter (@SolidGoldPets).

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