All Press Releases for October 13, 2017

King Ice and Staple Launch Official Jewelry Collaboration

King Ice is releasing a four-piece collection in collaboration with Staple, the New-York-based streetwear brand, on its website. The King Ice x Staple Pendants feature the iconic Staple pigeon logo.

We wanted to do a Staple collab for a while now. It's an honor to work with one of the most influential people in streetwear.

    LOS ANGELES, CA, October 13, 2017 /24-7PressRelease/ -- King Ice wanted to partner with one of the earliest and largest streetwear brands on the market--Staple--to celebrate the brand's 20th anniversary. The collaboration looked to feature three aspects: quality, character and what jeffstaple calls "the gritty and never-ending energy of New Yorkers". Pigeons are bold creatures that thrive in unfavorable conditions. They are the unofficial bird of New York and the official logo of the Staple brand. Each pendant aims to feature the same quality and energy that the founder, jeffstaple, envisioned for his brand.

The four-part collection is made with .925 sterling silver. Two of the pendants feature AAA, cubic zirconia handset stones along the exterior and include a 3mm, round box chain. In addition to the two pendants handset with cubic zirconia stones, the Staple collection will feature two vintage-plated pieces in both silver and gold. Each silver and gold version will also use .925 sterling silver as its base material.

According to co-founder Derek Belay, "We wanted to do a Staple collab for a while now. It's an honor to work with one of the most influential people in streetwear. Jeff Staple has done so much for our industry, and to be able to collaborate and make a pendant is a huge honor for us. And we felt it only right to do Jeff's brand and ours justice by providing the highest quality of material for each piece."

The official Staple Jewelry line will be available on both and Prices will go from 90 USD to 120 USD at retail.

About King Ice
King Ice is a streetwear lifestyle brand based in LA. It offers original designed jewelry and accessories featuring street-inspired themes. King Ice has worked with celebrities, like Snoop Dogg, The Game, Chris Brown, Katy Perry; television shows like Empire and X-Factor; and retailers like Zumiez, DrJays and Jimmy Jazz. Look for new releases by following King Ice on Instagram, Facebook and Twitter.

About Staple Pigeon
NYC based, Staple, was founded by jeffstaple in 1997. What started as a fledgling business selling silkscreened t-shirts has grown into a full lifestyle menswear collection mixing street sensibilities with nods to high fashion. The Staple Pigeon is now a world-renowned symbol that reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York - it is also the influence behind Staple's extensive apparel range and collaborative products distributed in the top retailers across the globe.

For more information, visit
Press Contact Erika Perez [email protected]

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