All Press Releases for March 09, 2018

Product Launch: Portable Seat That Converts Into Bulletproof Vest

ECommerce startup Practical Protection is launching a portable stadium-style chair that transforms into a bulletproof vest in just a few seconds. Protection against handgun calibers is standard, with optional upgrade to assault-rifle caliber.

    COLUMBUS, OH, March 09, 2018 /24-7PressRelease/ -- Practical Protection has engineered a convertible bulletproof vest that doubles as a portable stadium-style chair. The vest (and chair) can protect against handguns and even assault-rifle style weapons with the ballistic insert option.

The Ohio-based company, with satellites in Seattle & London, designs and manufactures protective equipment with secondary every-day functions.

The convertible vest is called Prydwen. The reason for its multi-functional design is to ensure it is within reach if ballistic protection is needed.

"We wanted to make ballistic protection accessible to people who aren't going to wear a bulletproof vest every time they leave the house", company founder Aaron Ansel said.

Ansel said the company is seeing an uptick in people who want to be involved with the launch campaign.

"We go live on on March 19th," Ansel told us. "Production should take three to four months."

The company told us that educating people about its product is still a delicate conversation.

"Our goal is to instill confidence, not stoke fear," said Ansel. "We work hard to make sure our messaging is always positive and informative."

The decision to include an insert for an optional plate was much easier, said Ansel.

"Empowering our customers to be safe against the caliber of weapons we're seeing used is incredible important," Ansel said. "It's in line with our goal of being an ethical protection company."

The Prydwen vest will come in multiple sizes, and ranges in price from $90 to $115. A discount will be available to early campaign backers. Available now at

Contact Practical Protection at HeartlandIntegratedTech [at] gmail or at

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Contact Information

Aaron Ansel
Practical Protection
Seattle, WA
United States
Voice: 513-652-4541
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