All Press Releases for April 20, 2018 Launches Stand-Alone Header Bidding Manager

Easy-to-use, resource-saving, and cost-effective, now offers its Header Bidding Manager to publishers who have little or no JavaScript programming skills or are limited in time and want a simple online tool.

    LIMASSOL, CYPRUS, April 20, 2018 /24-7PressRelease/ -- Header Bidding is the modern advanced programmatic advertising technology whereby publishers offer their inventory to multiple ad buyers simultaneously before making calls to their ad servers, letting multiple sources bid on the same inventory at the same time and thus increasing their yield and making more money.

Founded in 2007, Fidelity Media strives to give publishers the opportunity to increase revenue by successfully monetizing their display and mobile web inventory, providing the best ROI. With the launch of the stand-alone HeadBidder tool, the company aims to help simplify publishers header bidding practice.

"To implement our HeadBidder tool, marketers and publishers do not need special- programming knowledge. Simply adding a piece of code saves time and more importantly - developer costs." – Alec, Data Analytics Supervisor

HeadBidder is designed to be simple, cost-effective and independent – as the bidding mechanics are 100% transparent and fully customizable by the publisher. On the client side, the header bidding service is incredibly easy to implement, it's just a matter of adding a piece of JavaScript code to your website.

Headbidder saves money as the code is already built in. Finally, is stand-alone and gives publishers full control over their bidders from Pre-bid Setup Manager while many other wrappers controlled by third parties.

The pro version of also contains the advanced reporting features panel and allows server-side wrapper calls. It's not a secret that reports processing and storage together with bidder's custom settings, can create a strain on server and technology resources.

"With the reporting panel feature, we help publishers gather data and manage their header bidding operations in one panel in just a few clicks. This helps publishers to keep all their activity in one place, get a clearer understanding of where and when impressions are sold and act accordingly. Server-side wrapper calls option allows server-side integrations," explains Alec, Data Analytics Supervisor. The HeadBidder Manager is free to use for all publishers, or for a small fee they can choose to access the Pro plan. The cost to the publisher is much less than other revenue sharing and impression-based solutions or high fixed rate schemes. More details about pricing here

"We've made it our mission to make the process as simple and stress-free as possible," explains lead programmer Alex. "Our service is super-simple to implement on your website and we can help provide you with market-leading analytics. Timeouts, requests vs sales, discrepancies, bid values, we can help you manage all of this and more."

Bespoke, time-saving, and cost-effective, HeadBidder makes header bidding as easy as possible. "We know publishers are busy with creating great content," explains Alec. "Anything we can do to help them integrate with new advertising technology easily, saving time while increasing revenue potential, is what matters most to us." Visit for more details.

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