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NEW YORK, NY, May 21, 2018 /24-7PressRelease/ -- engageSimply, a marketing technology firm specializing in programmatic acquisition advertising, today launched Content Wisdom, an advanced SaaS tool to give customers deep insights about competitor strategic shifts and evolving corporate positions through real-time web content monitoring. Content Wisdom is the first tool to constantly monitor any website content using semantic technology to notify users about significant content changes.
engageSimply's Content Wisdom is available as a SaaS platform and represents a new class of competitive content monitoring service because it identifies, analyzes and classifies trending competitor topics in real-time. "We developed Content Wisdom because our customers could not find a competitive monitoring product that tracked web content changes deeply. Instead, current tracking tools are too "content noisy" obscuring the critical importance that web changes reflect," explained Judy Shapiro, CEO of engageSimply.
Customers can sign up for Content Wisdom and monitor up to three websites. All tracked sites will deliver critical analytics:
• Visual and text explanation of change as it happens
• Categorization of change by topic classification; news, new product
• Semantic analysis of content to identify macro topics and associated keywords
• Assessment of the general "popularity" of the topic in digital media
• Calendar view of all changes with trending history of topics indicating when topic peaked and waned
Content Wisdom was developed to provide the most immediate and significant intelligence on competitors' activities through monitoring of web content and is part of the company's comprehensive portfolio of content acquisition technology. For more information, please visit: http://engagesimply.com/get-content-wisdom/
engageSimply fuses the science of real time intent topic targeting and contextual programmatic technology to deliver the first platform that lets advertisers deploy acquisition marketing at scale. Powered by a revolutionary technology that transforms blind CPM into estimates of real people who exhibit real-time intent, engageSimply's platform pinpoints these audiences in the moment they are ready to convert. www.engagesimply.com
Judy Shapiro, CEO
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