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Zespri will be presenting its marketing programs to show retailers the growing demand they are building with consumers.
NEWPORT BEACH, CA, October 03, 2018 /24-7PressRelease/ -- Zespri captured the coveted "Best of Show" PMA Island Booth award last year for generating enthusiasm with a lively staff, displaying eye-catching booth graphics and featuring its iconic SunGold Kiwifruit. Zespri plans to keep the momentum going at this year's Fresh Summit. Join the fun at Zespri booth 1000. Stop by to discuss exciting retail opportunities and enjoy a cool, refreshing kiwirita or jump on the fan-favorite blender bike to mix up a SunGold super smoothie. And for an added element of fun, play a life-size game of Jenga or Connect Four to win prizes associated with Zespri's growth in the market.
"This is our third year exhibiting at PMA," explains Sarah Deaton, Zespri's marketing manager for North America. "We want to keep the excitement and momentum going with our fun booth atmosphere and winning spirit captured during last year's 5K race when Zespri received the Best Team Spirit award and our Best of Show exhibitor award. It represents us as a brand and ties into the consumer campaign by bringing the Zespri brand to life and driving traffic at retail. We are driving retailers to our booth and building customized programs exclusively for their business."
In addition to the fun and games at the booth, Zespri's regional market development managers and international staff will be showcasing Zespri's SunGold Kiwifruit and 1-lb clam packs along with Zespri's green and organic varieties. Zespri will be presenting its marketing programs to show retailers the growing demand they are building with consumers. Zespri is also co-sponsoring the Welcoming Reception and 5K run. Race participants can stop by the Zespri booth to sample the delicious SunGold Kiwifruit. It is a great recovery fruit because it contains as much potassium as a banana.
Zespri's strong product packaging continues with its recognizable branding featuring clean, simple imagery and messaging that highlights Zespri Kiwifruit's freshness and taste with only the package size changing. "Our 1-lb clam pack has proven to be a leader in sales," explains Deaton. "Busy moms are looking for a convenient pack size and the 1-lb pack is ideal." Overall, Golden Kiwifruit dollar sales trend outpaced total fruit by +116 points in the last 52-weeks ending 8/12/2018.* Zespri Kiwifruit is available in a variety of packaging options including bags, loose bulk and displays.
Zespri International exports premium kiwifruit to 59 countries and is recognized as one of the world's most successful horticulture marketing companies. Based in Mount Maunganui, New Zealand, Zespri is 100 percent owned by current or past NZ kiwifruit growers, and employs around 500 people in New Zealand, Asia, Europe and the Americas. The Zespri brand is the global leader in premium quality kiwifruit. On behalf of 2,500 growers in New Zealand and 1,200 growers based elsewhere, Zespri manages kiwifruit innovation and supply management, distribution management and marketing of Zespri Green, Zespri SunGold and Zespri Organic. For more information on Zespri North America, please visit www.zesprikiwi.com
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