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Google now uses Page Authority and placement of image on the page as a ranking factor. It was important that our new site design worked with these changes, says Digital Marketing Strategist Tia Jones.
TORRANCE, CA, November 09, 2018 /24-7PressRelease/ -- In October, Google revealed that they updated their image search algorithm to use the authority of a web page as a more important factor. Therefore, as a leading auto insurance company in California, Peninsula General Insurance has updated their website to facilitate these changes.
Peninsula General's website continues to offer a fast, online auto insurance quote system that was released in early September 2018. This quote system uses technologies to deliver the best auto insurance quotes to desktop and mobile users.
"Recently, Google announced that they updated the ranking algorithm for image search. Google now uses Page Authority and placement of image on the page as a ranking factor. So, it is important to make sure that our new site design works alongside these changes," says PGI's Digital Marketing Strategist Tia Jones.
That is why Peninsula General Insurance has been hard at work redeveloping their website to make the most out of the Google updates. The new design offers social media buttons above the fold.
In addition, for the Holiday's PGI is offering a $25 gift card to all referrals; whether it's for auto, homeowners' insurance, or renters' insurance.
Although, even with the revamped website, PGI has not forsaken the features their customers love. Alongside the changes, website visitors can still access beloved features such as:
• Chat Box – visitors can chat with a PGI rep and get a quote in real time
• Savings Calculator – helps visitors to calculate potential savings in commissions.
• Homeowners & Renters Moving Checklist – is free to download and is also embeddable, which allows for someone to add to their website
• Partnership with Help-U-Sell Wisdom Realty – PGI partnered with Help-U-Sell Wisdom Reality to assist customers with saving money on closing costs and down payment.
Google also informed that they are looking at prioritizing images from fresher content. What that means for publishers is that Google will be looking at the quality, relevance, and placement of the image on the page.
This is good for PGI visitors because it provides more options and simplified sources of information. Many of the related images provided will redirect users to product pages. Those product pages will offer users more detailed information and a direct link to make a purchase.
This is update and breakthrough in Google technology is exciting. Therefore, as an auto insurance company in California, it is important to this South Bay insurance company to stay on top cyber advancements. Peninsula General Insurance strives to make getting auto insurance quotes online as easy as possible. This newest website revamp is just the latest form of the company's consistent innovation.
Peninsula General Insurance Agency has successfully has been in business since 1986 and is one of Mercury's biggest agency partners. Due to this dedication that the company has more than 14,000 active insurance policies and a 96% customer retention rate. PGI has Spanish-speaking customer service representatives always available in person or by phone. Currently offering $25 to $100 Gift Cards for every homeowner's policy purchased through Peninsula General.
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