- Products & Services
- Knowledge Base
CMOs have to design and implement an end-to-end content strategy to create a frictionless buying experience. The ability to drive content operations at scale is paramount to winning the CX battle.
BOULDER, CO, February 26, 2019 /24-7PressRelease/ -- Kapost, the enterprise content operations platform, today announced the hire of Christine Bottagaro, who'll serve as Kapost's chief marketing officer. Bottagaro is a marketing leader in Boulder's tech hub with 20 years' experience developing marketing strategies and leading global growth for technology companies.
Bottagaro will represent Kapost's expertise in content operations and lead conversations with enterprise customers who use Kapost's software and consulting services to improve content investment effectiveness, conversion rates and revenue growth.
"Kapost addresses a unique need for marketers by orchestrating the entire content lifecycle. CMOs have to design and implement an end-to-end content strategy to create a frictionless buying experience. The ability to drive content operations at scale, on message and with measurable impact is paramount to winning the CX battle," said Kapost CMO Christine Bottagaro. "Our customers see the need for a holistic solution, across departments and anticipate using data science and machine learning capabilities to advance content operations. The beauty of Kapost is we're simplifying the complexities of content management, from strategy to analytics, for customers like IBM, GE and Ciena."
As CMO, Bottagaro will apply her cross-disciplinary experience to shape Kapost's go-to-market, content, brand, influencer and advocate strategies, and sales enablement. She joins Kapost after serving as CMO at Rogue Wave Software, a private software development company that partners with 2,000 enterprise organizations globally. She previously held senior marketing roles at Sybase, SAP and Rally Software.
"Christine fits perfectly with our growth trajectory," said Kapost CEO and Co-Founder Toby Murdock. "Having a versatile CMO who elevates how we market to marketers is key to how we'll meet CMOs in their home court, speak their language and empathize with shared challenges. Christine understands the CMO function and will up-level us as we speak in the same voice as our customers."
Illustrating the need for content operations strategy, Kapost's Content Operations Services team celebrates its revenue growth in its first year. This team helps customers identify their strengths and challenges in how people, processes and technology combine to deliver a cohesive customer experience. Demand for Kapost expertise, including a content operations maturity assessment, content operations discovery and planning and MarTech review and rationalization workshops fueled the revenue growth.
For more information about Kapost's services and software platform for enterprise content operations, visit https://kapost.com/.
Kapost unites revenue teams to speak in one voice across each customer journey. Kapost's enterprise software platform enables organizations with complex buying cycles to strategically plan and produce personalized content with a targeted message, streamline distribution across channels and analyze content performance. Consulting services guide and support organizations in refining business processes, consolidating marketing technologies and streamlining content operations. Customers including IBM, GE, FedEx, Ciena, Salesforce and Extreme Networks, are investing in content operations to reduce content waste and accelerate revenue through more targeted, personalized experiences. Join the content operations conversation on Twitter and LinkedIn.
# # #