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We believe the subscription model allows us to better support the app over time and build an experience that grows with our players while better adapting to what parents and kids want. - Yan Lin, CEO
SHANGHAI, CHINA, April 18, 2019 /24-7PressRelease/ -- Best-selling kids' app developer, Dr. Panda, launches its first title of the year, with the brand hinting at a new and exciting direction for its apps in Dr. Panda Learn & Play:
Now, Dr. Panda and Toto are back, inviting kids into their very own home for an interactive educational journey with a fun-filled mixture of learning and entertainment. In more than 30 different pre-school friendly activities, kids play along with Dr. Panda learning numbers, letters, phonics, colors and more. With no rules or pre-set objectives, kids are free to dive straight in and begin the fun.
"Dr. Panda Learn & Play will captivate kids' imaginations!" Says Michele Bertoni, lead game designer of the all-new learning app. "Kids will grow and learn with Dr. Panda creating a unique connection with our fun-loving panda bear. Whether they're tracing letters, learning to read storybooks with Toto or singing along with Dr. Panda in Dr. Panda TotoTime, there's definitely something for everyone!"
The app marks Dr. Panda's strategic entry into the subscription market. Dr. Panda CEO Yan Lin comments, "In recent months we've observed a global shift in the kids' app space that increasingly favors a subscription-based model. We believe the subscription model allows us to better support the app over time and build an experience that grows with our players while better adapting to what parents and kids want." Dr. Panda Learn & Play offers parents the choice of either a monthly or annual subscription. Each subscription offers full access to new games, books, videos and other activities, with fresh content added to the app in regular updates.
Acquired by the leading Chinese K12 education provider TAL Education Group in 2018, the global launch of Dr. Panda's new learning app marks the expansion of TAL's educational product beyond the Chinese market, delivering its K12 philosophy to App Stores worldwide in English, Simplified and Traditional Chinese, German and Dutch languages.
Dr. Panda Learn & Play is available on the App Store as of today, also coming soon to Google Play.
Founded in 2012, and located in Chengdu and Shanghai, China, Dr. Panda is a premier developer of fun and interactive kids' apps that go beyond the traditional ABCs and 1, 2, 3s of learning. With more than 100 million downloads worldwide, Dr. Panda apps have previously received the Children's Technology Review Editor's Choice award, Parent's Choice award, several National Parenting Publications Award (NAPPA) honors and more. Learn more at www.drpanda.com
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