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Marketing is more and more mobile," Goldstein said. "The vast majority of patients visiting cosmetic surgery and med spa websites are doing so on smartphones.
LAKEWOOD, CO, May 07, 2019 /24-7PressRelease/ -- Premier marketing agency Page 1 Solutions has been serving plastic surgeons, medical spas, and aesthetic practices for nearly 20 years. Clients who participate in its patient loyalty program service have experienced a 35 percent increase in leads on average. Now, Page 1 Solutions is proud to announce the launch of a new digital loyalty program for plastic surgeons, aesthetic practices, and med spas: LoveMyDoc.
The LoveMyDoc digital loyalty program is available for purchase as a combination mobile app and browser portal. Cosmetic practices can also purchase the browser portal without the app.
Dan Goldstein, president and owner of Page 1 Solutions, said that the LoveMyDoc app provides advantages for a marketplace dominated by mobile devices.
"Marketing is more and more mobile," Goldstein said. "The vast majority of patients visiting cosmetic surgery and med spa websites are doing so on smartphones. The LoveMyDoc app gives patients the option to receive notifications and check their rewards right on their devices. The mobile component is a real boon for generating recurring business from current patients."
Whether patients are using the app or just the web portal, practices manage the digital LoveMyDoc program through an easy-to-use browser webmin. Doctors and practice managers can access the webmin to see a variety of information, including the number of points registered patients have earned.
When patients open the LoveMyDoc app or access the browser portal, the design will include the practice's logos and color scheme. Cosmetic practices will also see their colors and logos when logging into the webmin.
The marketing team at Page 1 Solutions works with the practice to identify top-selling and complementary cosmetic services. Different services are arranged in tiers – as patients receive treatments at the practice, they earn points toward the next tier. When they reach a new tier, they become eligible for special savings on select procedures.
Loyalty program members receive automated push notifications in specific instances, such as when they reach a new tier. Practices can also choose to send additional text messages to some or all members based on tier level. Loyalty program members who receive push notifications are likely to take action to claim their rewards or make progress to reach the next tier.
One cosmetic practice earned more than $90,000 in membership fees alone after launching a custom loyalty program. Another Page 1 Solutions client has generated over $1 million in revenue through its patient loyalty program.
Patient loyalty programs enable plastic surgeons, cosmetic doctors, and med spas to avoid the discounting game and still compete effectively. Patients who sign up for and/or download the LoveMyDoc app have already had an exceptional experience. They want to save money on subsequent treatments, but they also feel connected with the specific practice that treats them so well.
"Plastic surgeons and medical spas want to get out of the discount game, and patient loyalty programs engage a different kind of consumer," said Dana Fox, vice president of practice development at Page 1 Solutions. "Instead of bargain hunters, a unique loyalty program facilitates a connection with patients: They expect to be able to pick the procedures they want and save money on them, but they want to save with the doctor and office staff they know."
Fox and Bill Fukui, vice president of sales and marketing at Page 1 Solutions, will unveil the LoveMyDoc digital patient loyalty program in-person at The Aesthetic Meeting 2019 in New Orleans from May 18 through May 20. Attendees are invited to visit booth 342 for details about and hands-on demonstrations of the LoveMyDoc.
Founded in 2001, Page 1 Solutions serves plastic surgeons, cosmetic practices, and med spas throughout North America, as well as attorneys, dentists, and ophthalmologists. The multi-channel marketing agency provides a comprehensive range of services, including SEO, website design and development, organic and paid social media marketing, on-site consulting, print and collateral materials, loyalty programs, and more. Visit Page 1 Solutions online at https://www.page1solutions.com/ or call (800) 368-9910 for a free marketing and website evaluation.
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