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"For the first time, marketers have a way to measure what was previously immeasurable and answer the question: Is all of my content aligned to strategy?"
BOULDER, CO, May 07, 2019 /24-7PressRelease/ -- Kapost, the enterprise content operations platform, unveiled the company's first AI-powered capability, Messageᴬᴵ, at SiriusDecisions Summit 2019. Messageᴬᴵ leverages machine learning algorithms to visualize content's message cohesion so leaders can see their alignment to strategy.
"For the first time, marketers have a way to measure what was previously immeasurable and answer the question: Is all of my content aligned to strategy?" said Kapost Chief Marketing Officer Christine Bottagaro. "Before you can measure if your content strategy is effective, you need to know how, and if, content is being consistently delivered across channels, regions, and teams. Messageᴬᴵ enables marketers to see whether their content is actually saying what it should be saying."
For Kapost customers using Messageᴬᴵ in beta, including GE Digital and SCIEX, the capability's machine learning engine surfaces patterns across their global content operations to see if, and where, their messages are consistent or fragmented. Advanced filtering allows users to observe message consistency based on critical attributes.
"Messageᴬᴵ shows you whether or not your core messages are being implemented across your content, so you can see where your content is purposeful and where there may be gaps," said Riley Gibson, Vice President of Product and Design at Kapost. "Messageᴬᴵ can sift through a customer's entire content inventory faster and more accurately than humans can to expose meaningful patterns that reveal if their company's story is really being communicated via their content."
Messageᴬᴵ is currently in beta and is the first of several machine learning-powered features Kapost plans to release.
Visit Kapost at the SiriusDecisions Summit at booth 420 and see Messageᴬᴵ in action. For more information visit kapost.com/solutions/messageai.
The Kapost content operations platform and services help enterprise customers plan, produce, distribute, and analyze better content—together. Organizations like IBM, GE, FedEx, Ciena, Salesforce, and Extreme Networks use Kapost to strategically create on-message and personalized content, streamline distribution across channels, and assess performance. Throughout the complete content lifecycle, Kapost unites revenue teams to speak in one voice across each customer journey.
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