All Press Releases for July 12, 2019

Technology X-Perts Broaden Product Offerings and Services

The Lauded Electronics X-Perts Are Expanding Their Services to Go Beyond Apple®* Products

    WEST PALM BEACH, FL, July 12, 2019 /24-7PressRelease/ -- Experimax, formerly known as Experimac, has announced that they will change the brand's name simply swapping the "c" for an "x". Not only will the minor change allow for brand consistency with customers but is coupled with the implementation of an expansion of the brand beyond primarily Apple product offerings including drones, electronic digital displays, PCs, IT services, and more. The "x" is already in use in several countries outside the U.S.

Founder and Experimax President Jim Muir opened the first location in 2012 in West Palm Beach, FL, and quickly became the innovator in technology sales and services, specializing in pre-owned Apple products. Today, Experimax is comprised of more than 100 franchised locations across the United States and in several other countries. Experimax is also a member of United Franchise Group, a collection of affiliated companies and brands, with over 30 years of franchising experience.

Since its inception, Experimax customers have requested a more diverse suite of products in stores. Now, with nearly a decade of solid foundation, the brand will be answering customers' requests and expanding their products and services to go beyond only Apple products. The brand will continue to focus on its expertise in technology and attention to detail in repairs as well as its commitment to superior customer experience.

"We added the X to our name because we are X-perts in technology and in making experiences around electronics easier for our customers," said Muir. "Our goal has always been to put the customer at the forefront — whether it's curating a store's environment and ambience to creating a welcoming shopping experience to ensuring our customers maximize their dollars by providing a more affordable option for them to buy or fix their favorite products."

Customers rely on Experimax as a one-stop shop for affordable pricing on all types of pre-owned devices, and its X-perts can troubleshoot computer problems, initiate same-day repairs, fix cracked screens, recover data, offer upgrades, and provide a warranty that takes the risk out of buying pre-owned items.

For more information about Experimax and the services available, visit

About Experimax

Experimax, formerly Experimac, specializes in the sale of certified pre-owned devices. Your local Experimax store can also repair, upgrade or buy your current device, and no appointment is necessary. Stores offer warranty programs, which takes the risk out of buying pre-owned. Experimax was founded by Jim Muir in 2009, and began franchising as one of United Franchise Group's affiliated companies and brands in 2014. Today, there are more than 100 locations across the globe. Experimax stores can be found in Australia, Mexico, Chile, South Africa, Nigeria, Canada, and Uruguay. For more information, visit

* The use of the trademark Apple, does not represent an affiliation with or endorsement by Apple Inc.

About United Franchise Group

Led by Founder and CEO Ray Titus, United Franchise Group is home to a variety of affiliated companies and brands, including Signarama, Fully Promoted, Experimax, Jon Smith Subs, Venture X, SuperGreen Solutions, Transworld Business Advisors, Accurate Franchising, Network Lead Exchange, and The Great Greek Mediterranean Grill. With more than three decades in the franchising industry, and 1,600 franchisees in 80 countries throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.

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