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NEW YORK, NY, August 22, 2019 /24-7PressRelease/ -- Rockerbox, the leading multi-touch attribution provider for direct-to-consumer brands, today announced it has been named "Best Marketing Attribution Solution" in the 2019 MarTech Breakthrough Awards.
"Many in-house marketers, especially at direct-to-consumer companies, are challenged with understanding which of their marketing channels are working. This challenge becomes even more pronounced as they expand into offline channels like direct mail, TV and radio," said Ron Jacobson, CEO and co-founder.
"Looking at the historical attribution landscape, the only options available were expensive, non-customizable and slow to implement solutions. With Rockerbox, these problems disappear," Jacobson added. "Rockerbox Attribution Platform enables quick decision-making, incrementality testing and LTV analysis — supporting the ways in which modern marketers need to operate."
Rockerbox works with brands like Glossier, Getaway, EverlyWell, Rothy's and MakeSpace to improve their marketing performance and to help grow their businesses.
The MarTech Breakthrough Awards is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. This year's program attracted more than 2,500 nominations from over 15 different countries throughout the world. Complete results of the MarTech Breakthrough Awards can be found at www.martechbreakthrough.com.
Rockerbox is the leading multi-touch attribution provider for the world's most innovative direct-to-consumer brands. Going beyond what legacy attribution solutions offer, Rockerbox provides built-in algorithm customization, cross-device mapping and the ability to intersect online and offline. The company was founded in 2013 and is based in New York City. For more information, visit www.rockerbox.com.
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