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"We focus on the firm and reflecting their unique brand to their potential clients. Custom-crafted design will deliver more business, hands down, than a template-based law firm website."
LOUISVILLE, KY, September 24, 2019 /24-7PressRelease/ -- Gladiator Law Marketing is proud to announce that it has received a 2019 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association (WMA). The WMA gave Gladiator Law Marketing the Legal Standard of Excellence Award based on its work with Kaplan Lawyers of New York, NY.
The website's designers, Lisa Vaughn and Ashley Merry, were responsible for the award-winning design, which was achieved through close collaboration with Kaplan Lawyers to reflect the firm's values and outreach efforts.
Vaughn, who is also Gladiator Law Marketing's founding owner and president, said that custom-crafted designs and continued innovation are central to the agency's approach to web design.
"We focus on the firm and reflecting their unique brand to their potential clients," Vaughn said. "Custom-crafted design will deliver more business, hands down, than a template-based law firm website. It requires us to invest significantly more time in partnership with the firm to ensure a customized design, but it pays off for the client in the end."
Vaughn said that while other agencies are more concerned about cutting corners - reducing their investment and maximizing customer investment - that approach costs the client more and results in a lower quality product.
The constant evolution of the web presents many challenges for marketers. Vaughn said that with those challenges come opportunities and the impetus to continually reimagine the possibilities.
"Changes in the Google search algorithm and mobile design are some recent trends that have shaped our design approach," Vaughn said. "And, we're already thinking about how 5G networks will transform available design technologies."
The WMA determines winners of the Legal Standard of Excellence Award based on several criteria, including design, innovation, content, technology, interactivity, copywriting and ease of use. WebAward judges include a select group of industry leaders who strive to raise the standard of excellence of web development on the internet.
Gladiator Law Marketing approaches web design with five key objectives: clearly identifying the law firm; telling that law firm's story; establishing its credibility; connecting with visitors to the site; and compelling those visitors to act. Visit the agency's website to learn more about Gladiator Law Marketing's web design for law firms.
Gladiator Law Marketing boasts more than 50 years of combined experienced from its team of professional marketers. It works with law firms across the U.S. to create custom-crafted, results-oriented websites. To contact Gladiator Law Marketing, call 1.888.683.3212.
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