All Press Releases for November 21, 2019

Central Missouri Business Owner Peer Advisory Super Board Adding New Members

The Super Board process includes proven systems, tools, disciplines and practices that will absolutely turn any company in any industry into a predictably scalable and profitable machine.

    ST. LOUIS, MO, November 21, 2019 /24-7PressRelease/ -- The Business Owner "Super Board" Peer Advisory group in Central Missouri is expanding. The Super Board process, facilitated by Rick Cottrell, CEO of, is laser focused on helping small to mid-sized companies accelerate growth through proven peer advisory practices.
Cottrell said members receive the tools and disciplines necessary to help them break through the ceiling and get their businesses to the next level of success.

"Members are from non-competitive industries and are bound by mutual confidentiality. The process includes a monthly ½ day peer advisory board meeting preceded by an individual executive session. The group works together to solve problems and challenges, they share best practices and help each other identify and execute on potential opportunities," Cottrell said.

The Super Board meetings are held monthly. The Board wants to add a few more members before it closes out participation.

"The leaders admitted into the Super Board must be open, honest, transparent and vulnerable. This isn't about ego, but rather a group of people that are not satisfied with the status quo in their businesses and are driven to achieve next level success," said Cottrell.

The Super Board process includes proven systems, tools, disciplines and practices that will absolutely turn any company in any industry into a predictably scalable and profitable machine. As the owner of numerous businesses and developer of the original platform, Cottrell has brought together and integrated The Alternative Board or TAB Peer Advisory platform with the Entrepreneurial Operating System® or EOS®, his proprietary business intelligence platform (BizScan®), and a proprietary human capital benchmarking process that ensures a company has the Right People in the Right Seats.

"We want to make sure that we can help develop a clear vision for each member company. The tools are designed to ensure optimal business performance. The tools work and will help maximize opportunities and avoid costly mistakes."

According to Cottrell the Super Board process is not for the weak of heart. "Business owners and leaders without a growth driven mindset need not apply. It is unfortunate, but, we have found that over 80% of small to mid-size businesses are not capitalizing on their full potential, they are stuck in the status quo or hitting the ceiling and not knowing what's next. Our Super Board members have found clarity with their businesses, but also enjoy an enviable work life balance. A major plus."

Not every business will qualify but those who have been admitted have generated outstanding results. Many have grown by double digits, some even more.

Lynn Gastineau, board member and owner of Gastineau Log Homes in Booneville, MO said, "Our average package price has gone up 15% since we started working with Rick and this board. We were at the point where we needed to become a more professional organization and Rick has had some really great marketing ideas on how to sell our products, how to offer it to customers, and how to train and manage salespeople. I would recommend Rick to anyone who is opened minded enough to listen." (See Gastineau's interview on working with Cottrell at

"Rick brings a whole new level of experience. He's been there, done that and keeps coming with ideas you haven't heard," said Bert Doerhoff, owner of Doerhoff and Associates in Jefferson City. "Our benefit has been consistent growth in all our businesses. I look back 10-15 years and we have not had a year we went backwards."

Rachel Busche, owner of All Seasons Roofing in Jefferson City, MO, said, "We have enjoyed 50% growth and now have a road map of where we want to go. Our communication and process have improved greatly. Rick has a lot of knowledge and will always be honest with you. It's not always want you want to hear but what you need to hear."

Business owners must meet various criteria to be accepted into a "Super Board". For additional information send an email to or through

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Contact Information

Rick Cottrell
St. Louis, Missouri
United States
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