- Products & Services
- Knowledge Base
NEW YORK, NY, April 28, 2020 /24-7PressRelease/ -- Sha-La Music, Inc. announces the worldwide release of the new Modern Ways single by US Rocker DownTown Mystic on May 22. The single comes out on the heels of the new Better Day CD which was released on April 17. Modern Ways will be digitally distributed worldwide via AWAL/Kobalt Music and will go to Worldwide Radio on May 20 via the iPluggers online platform.
The Better Day digital album was released on January 24 with radio airplay on over 300 stations in 27 countries. The Better Day single has become DownTown Mystic's most successful release in the UK with over 80 stations playing it across the country. With the release of the cd, DownTown Mystic is returning to Americana Radio in the US for the 1st time in 4 years with Jenni Finlay Promotions working the record in the midst of the current pandemic. PR firm Working Brilliantly is doing publicity.
The Modern Ways video will have its YouTube World Premiere on May 6 at 1pm EDT and the single is a prime example of DownTown Mystic's vision for bringing Rock'n'Roll into the 21st Century. It includes the retro rocker History and both songs feature the same ace rhythm section that played on the Better Day single—drummer Steve Holley and bassist Paul Page, from Ian Hunter's Rant Band. Guitar ace Lance Doss (John Cale, Sidney Green Street Band) adds his southern style on both tracks to give them a muscular edge. DownTown Mystic writer/Producer Robert Allen explains, "This is such a scary time with this pandemic because everything just seemed to stop in its tracks. Stores and businesses closed and people were made to stay home. It's really strange. Of course, this also brings out the scammers and spammers trying to take advantage and rip people off and that is what Modern Ways is talking about."
The video for History will have its YouTube World Premiere on April 29 at 1pm EDT since Robert wants to honor his longtime friend and engineer of over 20 years, Ben Elliott, who sadly passed away a week before the Better Day release. Robert says, "It was heartbreaking to hear the news about Ben. I had just spoken to him a week before the release and he told me about his health situation. Ben recorded everything DownTown Mystic ever did and it definitely feels like the end of an era. You can't replace guys like him who have great ears, experience, and knowledge. I and many others will sorely miss him."
Better Day has become much more meaningful for DownTown Mystic since the making of the album. Just a month into recording Robert was diagnosed with MDS, a pre-condition to Leukemia. Suddenly song titles like Better Day, The Wish, One More Chance, Lost & Found took on new meanings then they had before. Robert comments, "I made up my mind before I even started the project that every song on it would be positive because I felt it was time to put as many positive vibes out into the world as possible. Little did I know how much I would have to rely on those vibes to get me through what has become quite an adventure."
Robert is speaking about his illness for the 1st time in a set of blog posts on the DownTown Mystic website. He says to check them out to get the full story of how Better Day came to happen and save his life. He thinks everyone deserves a Better Day.
"Modern Ways echoes a pure high-energy rock'n'roll aura. Robert Allen and the rest of DownTown Mystic are that of a band untarnished by the passage of time and uncontaminated by the burden of experience." Jamsphere Magazine
"DownTown Mystic is determined to bring back vintage jams from the 50s, 60s and 70s back into the mainstream. Essentially our rock'n'roll guru, DownTown Mystic takes us along a rich journey down rock'n'roll memory lane, and we couldn't help to be pleased with the adventure." Modern Neon Media
"Robert Allen aka DownTown Mystic, took those old school influences that were planted in his musical soul, tended them with reverence, pollinated them with some fresh melodies and produced a tasty crop of tunes." OnStage Magazine
Listen to: Modern Ways on SoundCloud: https://tinyurl.com/ydbpun4j
Modern Ways Video: https://youtu.be/U0Y1WDrU24M
Better Day: https://youtu.be/c4SOHq7WOUk
DownTown Blog: https://downtownmystic.net/blog/
DownTown Mystic YouTube Channel: https://www.youtube.com/DowntownMystic1
Sha-La Music: http://sha-lamusic.com
Jenny Finlay Promotions: https://jennifinlaypromotions.com
Working Brilliantly: https://www.workingbrilliantly.com/
Formed in 1987, Sha-La Music, Inc. is an independent Publishing & Production company that includes a Record Label with worldwide digital distribution. Sha-La has scored sync success with top Music Licensing companies in New York, Los Angeles, Nashville and Chicago such as Jingle Punks, ole, Chop Shop Music, Music of The Sea, Bunim/Murray, Music Dealers and PlayNetwork.
# # #