Dyfed Richards has partnered with multinational corporations including Procter & Gamble, Bayer, Wrigley, Kellogg's and GSK.
CHICAGO, IL, April 30, 2020 /24-7PressRelease/ -- Dyfed "Fred" Richards has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Fred Richards is renowned as the chief creative officer, the chief marketing officer and a partner in Kaleidoscope, a global consumer goods packaging design firm based in Chicago. His initial interest in fine arts came by surprise, as a childhood art teacher recognized his talent for drawing and suggested that he consider enrolling design school. While he knew that he enjoyed art, Fred had never considered the possibility that art could become his career.
With this motivation, Fred decided to study graphic design at Wrexham College of Art and Design and the Wiltshire College of Art and Design, thus embarking upon his 30-year career in the consumer package goods industry. He worked as a designer for Smith & Co. from 1990 to 1993 and a senior designer for Brown Inc. from 1993 to 1996. In 1996, Mr. Richards was appointed as the art director for MLR Chicago, with which he would remain until 1998.
Mr. Richards conducted freelance creative work through 1998, when he accepted the position of a creative director of FutureBrand and the executive creative director of FutureBrand's European operations in Basel, Switzerland. Returning to Wilton Industries in Chicago in 2003 to 2005. Following Wilton served as Interbrand's North American executive creative director in Cincinnati and global executive creative director of consumer packaged goods from 2004 to 2012. Mr. Richards further flourished as the worldwide executive creative director of consumer branding for the Brand Union from 2012 to 2014.
Since 2014, Mr. Richards has excelled as Kaleidoscope's chief creative officer and partner. He has been additionally active as the aforementioned company's chief marketing officer since 2019. Moreover, Mr. Richards has partnered with multinational corporations including Procter & Gamble, Bayer, Wrigley, Kellogg's and GSK, leading creative work for household-name consumer goods like Old Spice, Orbit, Bounty, Aspirin, Absolut, Lindt, and Skittles, among many other global consumer brands.
Mr. Richards has been profiled in trade and mass publications including the Wall Street Journal, The Economist, Adweek, and Design Week, among many others. His decades of expertise and portfolio of high-profile work in the fast-moving consumer goods industry established him as a sought-after speaker and presenter at private events and industry conferences.
Looking toward the future, Mr. Richards hopes to thrive as the owner of Kaleidoscope. He attributes his professional success to his passion and dedication, as well as to a nimble approach to meeting client and market needs. Outside the world of consumer goods branding, he is an avid rugby union fan and player. As a student, he was vice-captain of the Wrexham College rugby team and the captain of the Salisbury College rugby team. Notably, Mr. Richards is proud to have represented the Chicago Blaze Rugby Club, Ealing Trailfinders RFC, North Dorset RFC, and Abergele RFC, his hometown team.
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