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SÃO PAULO, BRAZIL, July 22, 2020 /24-7PressRelease/ -- According to data from the study Unlocking Corporate Venture Capital, made by accelerator and investment fund company 500 Startups, a quarter of all investment in scalable, innovating and technological businesses comes from relations with big enterprises, that is, from relations of Corporate Ventures.
In the last years, we can observe the increasing number of investments in Startups which focus their purposes and initiatives on contributing, somehow, with society and the future of the planet. Concentrating their focus on areas such as health, life quality, sustainability, human and environmental development.
Hypercubes, the enterprise which joins technology and space to bring new perspectives to Earth
Meeting this tendency, Hypercubes, founded in 2015 by Brazilian entrepreneur Fábio Teixeira, is a startup which promises to transform the way we see agriculture and to contribute to maintenance and preservation of the earth life cycle.
Through technology of nanosatellites, which are the size of a shoebox and capture hyperspectral images from the surface of the Earth, it is possible to identify the lack of nutrients and chemical elements or the presence of invading or harmful species in a determined soil or farming.
Information processed by the satellite through Machine Learning allows the producer to previously receive an alert. That makes possible immediate precautions to be taken so as to replace those nutrients and avert plagues, potentializing production of food in a totally sustainable way and providing a level of efficiency to planting never seen before.
All technology used in the project promotes optimization of food production. Based on data from a research made by the United Nations Food and Agriculture Organization (FAO), which predicts that in 2050 the world population will reach 9.1 billion people and, in order to feed all that population, the Earth will need to increase its food production in more than 70%. For that future scenario, Hypercubes presents itself as an excellent path.
Corporate Ventures invest in initiatives with purpose
All that initiative attracts investment from Corporate Ventures which have, in their core, similar purposes. Such is the case of 2Future, a holdings company of Brazilian entrepreneur Luís Felipe Neiva Silveira. "I fell in love with the project [Hypercubes] from the first time I'd seen it. This was in December, 2016. I wanted to be part of that dream," he comments.
The entrepreneur also declares why he decided to invest in the startup: "That project gathered all the characteristics I most seek and value: Helping to solve the problem of hunger in the world and developing models of environmental preservation," he explains.
For Luís Felipe, this is the moment for Corporate Ventures to think about making investments in projects which bring returns beyond monetary value. It is the moment to think about investing in initiatives which also provide development in the human, social and environmental ambit. "It's time to look at ourselves, to look inside. I believe we'll live in a simpler world, more detached from material goods and more directed to what really interests, which is ourselves and our interpersonal relations," he complements.
The increase of collective conscience in relation to environmental problems is leading initiatives and enterprises which bring out sustainable solutions to increasingly gain distinction and present themselves as possible alternatives to control and soothe issues of environmental unbalance. This attracts investment from Corporate Ventures interested in bigger purposes than just financial return.
In an address during the World Economic Forum, held in January this year in the city of Davos, The Secretary-General of the United Nations Organization (UN), António Guterres, stressed that "the planet will not be destroyed", what will be destroyed is the capability of humans to live in the planet, and complemented that "the good news is that people are mobilized" and that "groups of young people, the civil society, local governments and, more and more, the private sector understand the necessity of immediate climate action."
In this case, sustainable entrepreneurism is a new way to look at the theme. Since it reconstructs the enterprising bias, joining the purpose of collective, social and environmental development with the pursuit of economic development and profitability.
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