Gold Medal Wine Club's Early Bird Event Marks Its 28th Year - How Early Shopping Will Impact 2020 Holiday Season

    SANTA BARBARA, CA, October 29, 2020 /24-7PressRelease/ -- Long before Prime Day, Black Friday or any other special savings day existed, Gold Medal Wine Club initiated their Early Bird Special, now in its 28th year of pre-holiday discounted pricing.

Their annual Early Bird promotion is popular with buyers across the US not only for the unusually deep discounts offered, but also because this ground-breaking event lasts for a full 30 days — October 15 through November 15, instead of just one or two days.

This year's Early Bird takes on heightened significance due to the COVID-19 disruption in everyone's lives. Huge throngs of consumers who would normally buy at brick & mortar stores have turned to online buying for safety and convenience. Now they can add "big savings" as another reason to shop online. This year at Gold Medal Wine Club, those savings range from $56 - $568 off winery retail pricing for 3-12 month gifts.

As their current and past customers already know, in addition to these buyer benefits, Gold Medal Wine Club offers a personal approach to buying wine gifts unlike the bigger wine chains and big box stores. They are experts at appropriately guiding buyers to wine gift packages that fit most any budget and can accommodate a wide range of special requests and customizations.

Twenty-Eight years as a leader in the direct-to-consumer wine business does not happen by accident. It happens because the trust earned from tens of thousands of customers who return year after year to buy wine gifts and the many new customers each year who discover this gem of a company for the first time.

About Gold Medal Wine Club and the history of Early Bird:

Gold Medal Wine Club was founded in 1992 and is the longest running, same ownership wine club in the country.

Co-owner, Linda Chesterfield reveals, "When we started in the early 90's we had no idea that our wine of the month club would morph into such a popular gift-giving business. In the early stages we had to painstakingly enter every order manually for which we needed many temporary employees and long days to stay ahead of the demand—particularly between Thanksgiving and Christmas."

Out of a desire to help mitigate the order entry bottleneck, the Early Bird Annual Savings Event was created. The discount incentive proved so successful, it has been repeated every holiday season since, to the mutual delight of Gold Medal Wine Club and wine buyers across the country.

This year, with the flux of COVID-19, it is unclear how holiday shopping will ultimately be impacted. Some shops will have limited hours and harder to access, meaning gift giving will be more difficult and stressful. Many will turn to online shopping, which is exactly what makes giving a Gold Medal Wine Club gift one of the best options available. All transactions are made safely online, and the beautifully packaged wines are delivered right to recipients' doorsteps.

This is the ONLY time of the year their six different Wine Clubs ever go on sale. So, right now is the perfect opportunity to give a memorable gift of wine at rarely seen discounts.

Learn more about Gold Medal Wine Club and their Early Bird offers by visiting their website: www.GoldMedalWineClub.com

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