All Press Releases for January 27, 2021

Real Estate Developer Finds Success Furnishing Over 200 Studio Apartments with InovaBed's Modern Murphy Beds

New Q & A case study offers an inside perspective from New Land Enterprises, a family-owned real estate development company, on how they handled the challenge of making small studio spaces functional and successful.

..."our job was to figure out how to make that an easier decision. Make smaller spaces feel bigger, function better, and look just as good as apartments twice their price."

    ALBANY, NY, January 27, 2021 /24-7PressRelease/ -- Inova, a made-in-the-USA, multi-functional furniture manufacturer, is pleased to publish a recently completed Q&A case study featuring New Land Enterprises out of Milwaukee, WI. The case study provides an inside perspective on how New Land addressed the need for smaller spaces while staying true to their core philosophy to offer the whole living experience, inside and outside, that excites and inspires.

" We've seen a bigger trend, likely spurred by economic instability, of people really trying to pare down and live with less. With that in mind, our job was to figure out how to make that an easier decision. Make smaller spaces feel bigger, function better, and look just as good as apartments twice their price."-Richard Hawkins, Development & Strategy for New Land Enterprises.

After thorough research, New Land partnered with Inova to fulfill their multi-functional furniture need and decided the Inova TableBed product was the best fit for their studios. The Inova TableBed is not only a murphy bed that folds down to become a bed at night but during the day, it offers a large-sized table that can be used as a desk or dining table. Inova TableBeds provide a space to eat, work, play and sleep all within the same compact footprint.

Click here to view the TableBed in action at New Land's Rhythm property.

"The TableBeds allowed us to truly differentiate our product," states Hawkins. "We can deliver more usable space in less square footage, which affects everything—studios rent better, financial performance improves, renter satisfaction goes up, and on and on. It also focused us even more to look at how living space can function more efficiently, more sustainably."

To date, New Land has furnished a total of 230 studio apartments in four of their properties. To read the entire case study, click here.

About New Land Enterprises
New Land is a family-owned real estate development company located in Milwaukee, WI with a very diverse portfolio of properties, both built and acquired. Their offering ranges from small efficiencies in vintage buildings to developments like their latest, Ascent, a mass timber high-rise (the tallest in the world) with penthouses renting for $10k+ per month.

About Inova
Founded in 2001, Inova is the world's leading innovator and manufacturer of multifunctional, space-saving furniture for Contract. Using innovative engineering, we revolutionized murphy beds into truly multi-functional and stylish pieces. More than 20,000 of our transforming modern murphy beds are in use every day in properties around the world.

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Video demonstrating an Inova TableBed transforming a studio from living room to bedroom in seconds. Rhythm Apartments, Milwaukee, WI.