All Press Releases for January 27, 2021

Hollywood Weekly Magazine Features New "Givefluencer" Movement in Their Impact Issue

Founders of The Givefluencer Network grace the cover of Hollywood Weekly Magazine's new Impact Issue

The world doesn't need more influencers right now. We need more GIVEFLUENCERS.

    HOLLYWOOD, CA, January 27, 2021 /24-7PressRelease/ -- Hollywood Weekly Magazine has just published its 2021 "Impact Issue." After years of celebrity covers, they have chosen power couple John David Snyder and Niki Shadrow Snyder to grace the front of this year's issue as the founders of a paradigm-shifting new movement: The Givefluencer Network.

"The world doesn't need more influencers right now," says Niki. "We need more givefluencers. This has the potential to be the greatest social revolution the world has ever known. There is no greater feeling than the joy and satisfaction you get from impacting someone's life through giving."

View Hollywood Weekly's 2021 "Impact Issue" here.

Pop Drop + GIVE

The Givefluencer Network got its roots from Niki and her husband John's Project Pop Drop, a foundation that provides food, new clothing, blankets, and much-needed lifesaving supplies to people who are experiencing homelessness. The "POP" in "Project Pop Drop" stands for "Partners Of Provision." John and Niki came up with the idea for Project Pop Drop on their very first date, and they have been impacting the world together for a decade ever since.

The Project Pop Drop foundation was awarded the prestigious President's Volunteer Service Award and a gold medal of honor from the White House in 2020. And they didn't want to stop there.

After discovering the Emmy award-winning show GIVE, Niki wanted to meet the man behind the vision: Gary Reeves. Each episode of GIVE features two charities and their missions to change their communities. With the help of some of the country's top donors, a celebrity ambassador visits each charity to create awareness of their good work. The executive producers of the series are Blair Underwood and Kevin Hart, who are also the hosts.

Project Pop Drop and "GIVE" were a natural fit, and John, Niki, and Gary combined their projects and shared passion for giving to launch The Givefluencer Network.

Look for Pop Drop to be the new branded moment inside of the GIVE series. GIVE 2021 will be hosted by celebrated actor Blair Underwood and executive produced by Blair Underwood, Kevin Hart, Unite4Good, and Gary Reeves.

Once the dream team for the Givefluencer Network came together, it was time to recruit an award-winning coach.

"We didn't just pick any coach to help us lead the way," says Niki. "When you are trailblazing something, you choose a trailblazer. That's why we picked a Hall of Famer nicknamed 'Lady Magic.' You know her as the woman who broke new ground as the first female head coach in a professional men's sports league. She's the one and only glass-ceiling shattering, all-star award-winning coach, Nancy Lieberman. She is regarded as one of the greatest figures in American women's basketball."

Nancy was mentored by the champ himself, Muhammad Ali. He taught her that there are two types of people in this world: "Nancy, there are givers in this world, and there are takers in this world... and I want you to be a giver." Nancy took that advice to heart and has led a life of service ever since.

Givefluencer Meets Happy Money

International best-selling author Ken Honda has now partnered with the group to become a "givefluencer." His "Happy Money" way of life aligns perfectly with The Givefluencer Network's mission of giving as emotional currency that benefits the giver as much as the receiver.

"You can become a givefluencer by acknowledging someone who is doing great things in your community and giving to them," says Ken. "Give any amount to support their good work, even one dollar. You could also give your time and volunteer for them, or share their good work with your network."

"Becoming a 'givefluencer' is a state of mind achieved by the understanding that all human beings are connected," says Niki. "As a society, we can only function correctly when we're all taking care of each other. Giving must be a concept that is woven into the fabric of people's businesses and lives."

Are you a #givefluencer? Join the movement!

To learn more, visit and

About John: John Snyder is the cofounder of Project Pop Drop, which he and his wife Niki created on their first date. Together with Gary Reeves, they formed The Givefluencer Network, redefining what it means to be an influencer by putting the focus on giving back to your community. Learn more at #GIVEFLUENCER

About Niki: Niki Shadrow Snyder is the Life & Style editor of Hollywood Weekly Magazine and the cofounder of Project Pop Drop, which she and her husband John created on their first date. Together with Gary Reeves, they formed The Givefluencer Network, redefining what it means to be an influencer by putting the focus on giving back to your community. Learn more at #GIVEFLUENCER

About Gary: Gary Reeves is the executive producer of the Emmy award-winning OWN Network show, GIVE. A social impact entrepreneur, he is deeply committed to creating value-based, positive content centered on service and community involvement. In 2020, he partnered with John and Niki Snyder to form The Givefluencer Network, which redefines what it means to be an influencer by putting the focus on giving back to your community. Learn more at #GIVEFLUENCER

About Nancy: Nancy Lieberman is a Basketball Hall of Famer, two-time Olympian, former NBA Assistant Coach with the Sacramento Kings, and current Head Coach of Team Power. She also operates Nancy Lieberman Charities, serving as a "hope giver" dedicated to people in need. Visit

About Ken: Money and happiness expert Ken Honda is a best-selling self-development author in Japan, with book sales surpassing seven million copies since 2001. His latest book is called "Happy Money: The Japanese Art of Making Peace with Your Money" (June 4, 2019, Simon & Schuster). Learn more at

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