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I was thrilled to get the call to help Lil Baby and his team as he donates $1.5M in proceeds from his single "The Bigger Picture" over the next year.
ATLANTA, GA, February 10, 2021 /24-7PressRelease/ -- Proceeds from Grammy-Nominated single "The Bigger Picture" by Atlanta rapper Lil Baby have been seen in multiple communities in different ways. The Quality Control Music artist decided to bring Charlotte families some warmth during a great time of need. Making Charlotte his fifth major stop of the Warm Winter Wishes Coat Drive sponsored by 4PF, Quality Control Music, and Goodr, Inc, the coat drive is just one way Lil Baby has been making a difference. On Thursday, February 11th from 11am-2pm EST at the Arbor Glen Outreach Center, families and community members have the opportunity to come out and receive a coat during this winter season.
It was in November of last year that the rapper noted he would be using the $1.5 million dollars he garnered from the single, which came in the wake of Black Lives Matter protests and the death of George Floyd for charity and philanthropic efforts. Lil Baby and 4PF have teamed up with the Arbor Glen Outreach Center to help support the families of Mecklenburg County to give away 1000 coats. This will be a COVID safe event and the giveaway will comply with CDC guidelines which recommend social distancing. The pop-up coat giveaway will utilize a drive-thru or walk-up system to distribute free coats for families.
"For over a decade I've been helping celebrities use their star power for good and in that time it's shaped my life in so many ways. I was thrilled to get the call to help Lil Baby and his team as he donates $1.5M in proceeds from his single "The Bigger Picture" over the next year. One of the best things Lil Baby said to me was he wants to go to the communities most in need in every city. He's been on the Zoom calls and he is very committed to his giving. He's been doing a lot behind the scenes already. That's amazing to see; can't wait to see all that he does to impact lives!" says Jasmine Crowe, Founder of Goodr, Inc.
Families who are in need can register at www.charlottewishes.splashthat.com. For more information about Lil Baby, visit https://qualitycontrolmusic.com/Lil-Baby and on social media @LilBaby_1. Media inquiries, please contact Aryel Nicole at [email protected]om.
About Goodr, Inc
Goodr provides a secure ledger that tracks an organization's surplus food from pickup to donation, delivering real-time social and environmental impact reporting analytics. The Goodr model aims to provide a triple-win solution by improving an organization's bottom line through charitable tax donations, reducing its greenhouse emissions from landﬁlls and getting its edible surplus food to local communities in need.
About Quality Control Music
Quality Control Music was founded in 2013 by CEO Pierre "Pee" Thomas and COO Kevin "Coach K" Lee. Garnering billions of streams yearly from groundbreaking acts like Migos, Lil' Yachty, Lil Baby and City Girls, Quality Control is without a doubt leading the charge as one of the biggest and most influential labels of today. In 2020 QC's Lil Baby released My Turn, the highest selling & streaming album of the year and the first and only album of 2020 to go RIAA certified double-platinum, with his entire catalogue hitting over 20 Billion streams. Acting as managers with their Solid Foundation Management, digital strategists, as well as label execs, Coach and Pee have earned the prestigious titles of 2018's Executives of the Year by Billboard, and Innovators of the Year by Variety. Spearheading their way through the culture in music, film, sports and TV by breaking unknown acts, athletes and talent and taking them all the way to stadiums, QC has undoubtedly become the modern day blueprint for success in the industry.
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