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BOISE, ID, February 13, 2021 /24-7PressRelease/ -- Boise marketing agencies flood the Idaho market but how does a company decide on the best agency to hire? Steven Bowen just released his list of the top 5 Boise Marketing Companies servicing the Treasure Valley. His list is derived from an algorithm which analyses key attributes that can rate and validate successful marketing companies and separate the top tier, or highest performing agencies, from those with average results.
Bowen suggests that "Aesthetics, graphic design and appearance is a face-value measurement that clouds the judgement of companies looking to gain results from a potential agency. Business growth, customer satisfaction and traffic generations can often be hard to measure but they are what really shows the success of a marketing campaign". In other words, through a mathematical equation and data pulled from various sources, Bowen can rate marketing companies based solely on performance metrics and look beyond visual appeal.
Bowen would not reveal all of his sources for gaining data for his algorithm but mentioned Google Analytics as one of the foundations for measurement. "The best part of my algorithm is that it has several ways to weed out fake customer reviews on GMBs (Google My Business Profiles). Local consumers would be shocked if they knew how many fake reviews flood the profiles of local marketing companies", states Bowen. Manipulation of data distorts the perception of how effective an agency really is. Jokingly Bowen suggested that maybe he should have scored businesses with fake reviews higher, after all, a good marketing agency needs to be good at altering the customers perception of a product or service.
His findings and top Boise marketing company list can be found at https://boise.marketing/ As he continues to work with his algorithm and gain more data he believes his list will change slightly and always be a work in progress to deliver the best results possible.
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