All Press Releases for February 24, 2021

MoJo Global Arts Signs Creative Partnership with Basketball Icon Pee Wee Kirkland

It is rare that a person turns their life around 360 degrees and make a lasting contribution, this agreement between Mojo Global Arts and Kirkland Enterprises puts Pee Wee Kirkland at the helm of convergence of culture, media and technology.

Magic Johnson said "Pee Wee Kirkland is to streetball what Magic Johnson, Larry Bird, and Michael Jordan is to the NBA."

    LOS ANGELES, CA, February 24, 2021 /24-7PressRelease/ -- Arts and entertainment company MoJo Global Arts, Beverly Hills, CA has entered into an agreement with Kirkland Holding Company to work with basketball icon Pee Wee Kirkland across international brands, creative projects, business and social impact programs. The agreement, developed by Mojo Executive Crystal Roney, covers international brand management and development of multimedia products.

Pee Wee Kirkland is an international brand influencer and public speaker who turned his challenging life experiences growing up in Harlem, NYC, into positive community development programs. Pee Wee is known in Urban folklore as a "Legend in Two Games"; a legend on the basketball courts and a legend in the streets. Noting his accomplishment as one of the best basketball players of all time as well as being a former drug kingpin – who ran the largest operation in Harlem for decades. Kirkland - who invented the crossover - the first basketball player to perform a 360-degree turnaround jump shot and the spin move to the basket; has also done a 180 in life. Now, an in-demand speaker worldwide, he has received awards and recognition from the United States and the State of New York Senate. Awards include, Congressional Certificate of Merit from The United States House of Representatives, "The Dream of King Award" in Honor of Dr. Martin King, Jr., and "Change Maker Award" from King of Kings Foundation, Inc. Kirkland is credited as being one of the Top 10 HBCU Basketball Players of All Time as well as the Top 5 Streetball Players of all Time. He is also being honored by the American Basketball Hall Of Fame as the Greatest Point Guard Ever for the 2021 induction class.

Kirkland has stayed in the forefront of fans' minds as indicated by his many mentions by musicians such as: Jimmy Peters and the Ring Dance, Ja Rule, Clipse, LL Cool J, Pusha T, ASAP Rocky and others. He has been the subject of numerous documentaries and has worked as technical consultant for major feature films including "Above The Rim'' starring Tupac; Uncle Drew - Kyrie Irving. His photo proudly hangs on the wall of Pop's Barber Shop in the Marvel Series, "Luke Cage."

Magic Johnson said "Pee Wee Kirkland is to streetball what Magic Johnson, Larry Bird, and Michael Jordan is to the NBA." Mojo Global Arts Co-Founder and award winning filmmaker and Harlem native, Jordan Walker-Pearlman recalls "Pee Wee Kirkland was talked about with the same awe as Kareem Abdul Jabbar and Malcolm X. In speaking with him I admire how he was able to go from revered, to written off, and to revered again keeping his head, growing his faith, and maintaining the culture and self-respect of Harlem, and putting his talents to greater good."

Mojo Executive, Crystal Roney says "We are excited about working with Mr. Kirkland. This has been a few years in development. Mr. Kirkland is known for his forward thinking strategies which helped to propel him to the top of whatever he puts his mind to. He represents Black, Urban and Street culture at its highest level. This creative partnership converges media, technology and culture to create innovative advanced sports and entertainment products."

The creative partnership will include a range of new media products using AR/VR and other advanced media technologies creating video games, documentaries, tv series, books in multiple languages and a new e-sports league.


MoJo Global Arts, co-founded by Producer Morris Ruskin, Movie-Maker Jordan Walker-Pearlman and Executive Producer Joseph Mellicker, is a new Global Arts and Entertainment company fusing the talents, resources, projects, and combined sixty four years film experience of prolific producer Morris Ruskin and award-winning filmmaker Jordan Walker-Pearlman. The production division has over fifty projects in development, including film, television, documentaries and foreign language productions. MoJo also has a management division that represents writers, directors, actors, production companies and brands from all over the world with Alex Flores running a division that has a focus on Latinx talent and Latin American companies. The management division works hand-in-hand with MoJo's global advertising and branded entertainment divisions with an extra emphasis on companies owned by women of color.

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