All Press Releases for March 12, 2021

Ventana Research Hires Senior Director of Research Products

Lindsay Johnston joins team to advance market research products

Lindsay's commitment to using market research to yield trusted, valuable insights for organizations is aligned with our company value to assess and educate the industry.

    BEND, OR, March 12, 2021 /24-7PressRelease/ -- Ventana Research, the leading business-centric industry analyst firm in providing consulting, advisory, research and education products and services, continues to advance the values of the organization in excellence, reliability and teamwork. The firm's dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth and evolution of the firm with a focus on research products and services. In this regard, Ventana Research announces the hiring of Lindsay Johnston as Senior Director of Research Products.

The firm's market research products include: Analyst Perspective, Benchmark Research, Dynamic Insights and Value Index. An analyst perspective provides a unique point of view on the market and technology to provide an independent point of view. The Ventana Research Benchmark Research ascertains the performance in specific areas of expertise from organizations and professionals to then advise and educate organizations and technology providers on the market. The Ventana Research Dynamic Insights research garners feedback on organizational maturity and technology readiness to provide immediate best practices and guidance on next steps. The Ventana Research Value Index provides rating on technology vendors based on the RFI / RFP analysis of the product and customer experience.

Lindsay joined the firm in 2021 and is responsible for the management, execution and continuous innovation of the research products including the continuous market research and portfolio that provide Ventana Research with its distinctive competitive advantage in the business (B2B) research and advisory services industry. She works closely with the Analyst and Product teams to ensure that the firm's research undertakings advance as planned. Lindsay is a certified Project Management Professional (PMP) and Scrum Master (CSM) and has more than 15 years of experience in the market research industry. Prior to working at Ventana Research she was the Associate Director of Services at Infonetics Research and held similar roles at IHS Markit and Informa Tech.

"I am excited to join the Ventana Research team and to work with such an accomplished group of individuals," said Lindsay Johnston, Senior Director of Research Products at Ventana Research. "I look forward to leading and growing the research products across our areas of expertise."

"A finger on the pulse of organization's buyers is a basic tenet of Ventana Research," noted Senior Vice President of Products Jeff Orr. "Lindsay's commitment to using market research to yield trusted, valuable insights for organizations is aligned with our company value to assess and educate the industry."

"We are thrilled to have Lindsay join the Ventana Research team and bring her significant experience in market research and expertise in managing programs and projects," said Mark Smith, CEO and Chief Research Officer at Ventana Research. "Our firm was founded over 18 years ago on the premise of insightful market research that can help guide the market on facts and not just opinions, and Lindsay will help lead our long-standing tradition in the research industry."

Lindsay can be found on LinkedIn at To contact Lindsay directly, email [email protected].

For more in-depth information on the firm's commitment to the client experience, visit

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

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