All Press Releases for April 08, 2021

SURF. SKATE. SHRED. CREATE: With a Mission to Make Action Sports Accessible, DIVERTbrands Launches Action Sports Pop-Up DIVERTsessions in Orange County this Summer

DIVERTsessions is an Exciting New Action Sports Destination for All Ages, Skill Levels and Backgrounds, Featuring a Snow Hill, Wave Pool and Skatepark plus Creative Arts Lab, Food and Beverage Options, Events Stage, and Brand Activations

We wanted to create an experience that provides an affordable, accessible and welcoming on-ramp into the action sports lifestyle that doesn't exist today.

    ORANGE COUNTY, CA, April 08, 2021 /24-7PressRelease/ -- With a mission to make action sports and creative education more accessible to urban populations, an exciting new action sports destination is coming to Orange County this Summer. DIVERTbrands announced it will launch its first action sports entertainment pop-up, DIVERTsessions, targeting a June opening date that will kick-off a three-month run. The event location and exact dates will be announced soon. Guests can sign up to be notified when limited presale begins by visiting and clicking the "Presale" button to provide their name and email address.

The DIVERTsessions pop-up park provides action sports and creative skill sessions for everyone ages 5 and up (other limits may apply). Guests can ski or snowboard on the 15-foot high, 100-foot-long Ski and Snowboard Hill, catch the perfect wave on the FlowRider Wave Machine, learn new tricks in the skatepark/scooter area (where movable obstacles are constantly changing for maximum skill progression) or participate in a Creative Lab Session to explore different creative outlets and develop skills such as videography, music production, digital and street art.

There will be a limited number of session tickets available each day, with reservations placed in advance on when tickets go on sale. Capacity is capped during each session to ensure each guest is given the best possible experience.

For friends, family and chaperones who would rather watch the action and grab a bite, Spectator Passes are free, except for special events and concerts, and grant access to viewing, dining, brand showcases and other public areas within the park.

"DIVERTsessions will be an action sports and creative stomping ground for everyone, no matter their skill level, age, or socio-economic background," said Zach Adamson, Founder and CEO of DIVERTbrands. "By offering an all-in-one action sports experience in an urban location, we can introduce more kids from more backgrounds to these offerings. The goal is to DIVERT youths' attention towards a positive, supportive community that will teach them valuable life skills so they can "Achieve Their I'mpossible" and be stoked while doing it!"

All activities at DIVERTsessions are offered in beginner, intermediate, and advanced levels, to accommodate most ages and skill levels. DIVERT Guides will be present throughout the park at every activity, to offer advice, tips, and tricks to help guests progress their skills.

"We wanted to create an experience that provides an affordable, accessible and welcoming on-ramp into the action sports lifestyle that doesn't exist today," said David Monhait, Co-Founder and President of DIVERTbrands. "That's why an hour-long session starts at only $30. Every session at DIVERT includes guides for safe progression, complimentary skate, surf and snow gear lending. And for those who would rather just hang out and watch their friends or family, grab a bite, or check out our many brand activations, they can snag a Spectator Pass which is free unless we have a special event."

DIVERTbrands Founders

Zach Adamson - DIVERT Founder and CEO
Former Operations Consultant at Nike's New Business Innovation Lab, Nike Valiant Labs. Former Experience Designer and Operations Consultant to Fortune 500 Companies.

Adamson moved from Denver to Keystone, Colorado where action sports like mountain biking and snowboarding transformed him from a lost youth into a motivated athlete and role model. After attending the University of Colorado at Boulder, Zach worked closely with executives from Fortune 500 companies designing products, facilities, and organizations as world class experiences.

David Monhait - DIVERT Co-Founder and President
Former Consultant at Nike's New Business Innovation Lab, Nike Valiant Labs, Former Architect, Brand Builder and Seasoned Entertainment, Tech and Sports Entrepreneur.

David grew up outside of Chicago where action sports kept him away from drugs, gangs and other negative influences. He attended CU Boulder and was a sponsored skateboarder and snowboarder. After working as an architect for 5-years, David led successful projects for some of today's top consumer brands and helped launch various startups in media, entertainment, technology and action sports.

The DIVERTbrands executive team and advisors have extensive entertainment, action sports and events experience through roles at major brands including Nike, TopGolf, Universal and Disney. To learn more about the leadership team behind the event visit:

Check out the DIVERTsessions website for more information:

Sign up and be the first to hear about location, grand opening dates and when presale tickets are available by visiting

Find out how you can support the cause and invest in DIVERT for as little as $100 by visiting

Find out about partnership opportunities by visiting

Follow DIVERTsessions for all the latest and greatest: Instagram, Facebook and YouTube.

COVID Safety
Divert Sessions will follow and exceed state and local guidelines to ensure an enjoyable and safe experience for all guests and staff. To learn more about DIVERT's COVID-19 precautions visit

About DIVERTbrands
DIVERTbrands is a company founded on the ideal of genuine passion and a drive to better communities, through action sports and creative education. Started by two lifetime action sports enthusiasts, David Monhait and Zach Adamson, DIVERTbrands strives to make action sports more accessible, affordable and more impactful, especially for those in underserved communities. DIVERTsessions, a pop-up action sports entertainment venue, is a key mechanism for reaching this goal, making surfing, skiing/snowboarding and skateboarding accessible and affordable. Other DIVERTbrands initiatives include skateboard donations to underserved youth, fundraising for community projects, beach and skatepark cleanups, educational programming, and skatepark builds like the completion of Luzo community skatepark in Costa Rica. To learn more about DIVERTbrands including investing and partnership opportunities, visit For information on DIVERTsessions and to be the first to know the opening date, venue location and when tickets go on sale, visit and sign up for the Presale Email List. Follow DIVERTsessions on Instagram, Facebook and YouTube.

Partnerships Contact:
Matt Palmer
Head of Sales and Marketing
[email protected]

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Brendi Rawlin
Lee and London PR
San Diego, CA
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