All Press Releases for June 23, 2021

Blue 17 Announces Major Refresh of its Vintage Clothing Line-Ups

More Options, Greater Choice and Expected Post-Pandemic Shopping Demand Behind Latest Revamp Initiative

    LONDON, ENGLAND, June 23, 2021 /24-7PressRelease/ -- Prominent high-quality U.K. vintage-focused clothing wholesaler and retailer, Blue 17, proudly announces the completion of a major post-covid refresh of its line-up. To address the expected post economy reopening influx of customer demand, for new designs and vintage wear, the company recently undertook a major initiative to add new items to its selection. That initiative is now complete, and management and staff are eager to welcome customers – in store and online – to experience the outcome for themselves.

Speaking at an online invite-only press event, Store Manager Thi Nguyen provided some background to their most recent changes:

"The pandemic has been hard on many retailers. Realizing that our customers would still like to buy and own classic vintage clothing, we reviewed our entire line-up, and embarked on a major revamping initiative…The result is before you to see!"

The company has maintained its leading-edge status in retro fashion and vintage clothing throughout its existence. Ms. Nguyen reiterated the company's history and culture of innovation and reinvention, noting that the company, founded in 1985, was no stranger to evolution in the face of changing market conditions:

"We have a history of injecting innovative ideas into vintage fashion, such as the 'Indian' look in the mid 1990's, before Brick Lane took off. We were among the pioneers of global sourcing of bulk dead-stock vintage, including eastern European leather coats and jackets, and American WW-II era military clothing. We were also trailblazers in stocking other categories, that established areas such as Camden town couldn't do due to rising rents."

This latest reinvention is just one more chapter in the company's historic evolution into the most popular online and bricks and mortar vintage fashion houses. Speaking on the latest products sourced for its customers, Ms. Nguyen said:

"When it comes to styles and current fashion trends, we've sourced some of the best vintage items that are available anywhere – either online or in-store. Our vintage experts continue to monitor the vintage scene closely, and have their fingers on the pulse of what's in vogue. We make our sourcing decisions accordingly."

Responding to an online viewers posted question, Ms. Nguyen said that the latest round of stock refreshes was just the beginning, in a series of such moves planned over the next several months. As the economy continues to open-up, and shoppers feel good about themselves and the environment, the Blue 17 management team expects demand for vintage clothes to roar back to pre-pandemic levels- and even outpace it.

Given the company's positive outlook of the future, the merchandising teams have lined-up a series of fresh items from across a broad category of vintage clothing and accessories. These new selections will show up in both online catalogues, as well as in racks at the company's flagship store. Shoppers are advised to check frequently online and in-store for some exciting promotions and discounts that'll thrill loyal customers and diehard vintage fans.

In closing, Ms. Nguyen invited all of Blue 17's online customers to jump onto the company's website to get a truly innovative online thrift store experience. And for those clients who prefer an old school "touch and feel" experience, there's no better place than the company's character Victorian period building at Islington at 162 Holloway Road, London. The 2-storey, 4000-square foot of retail space is filled with vibrant vintage pieces for all tastes.

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Contact Information

Thi Nguyen
Blue 17
London, n/a
United Kingdom
Voice: 0207 700 2354
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