All Press Releases for October 06, 2021

LiquidSMARTS℠ will participate at the Synapse Orlando 2021 event on October 15 at the Dr. Phillips Center for the Performing Arts in Orlando, Florida featuring Dr. Gunter Wessels, Ph.D. presenting on "How to Be Relevant - The Value-Based Imperative

"But first you have to establish a value mindset - a new level of recognizing how all of us have preferences, biases and the habit of decision making starts emotionally and not always rationally."

    ORLANDO, FL, October 06, 2021 /24-7PressRelease/ -- The first-ever Orlando Innovation Week is a celebration of Orlando's tech industry. From October 9-15, entrepreneurs, founders, innovators, and tech enthusiasts will have opportunities to come together and learn about the unique companies that make up Orlando's innovation ecosystem and what they are doing to advance technology for the world, all culminating in the return of Synapse Orlando (October 15) and the Immerse arts and culture festival (October 15-17).

"Nothing ever happens in business until you get the attention of your customer." states Dr. Gunter Wessels, Co-Founder & Partner, of LiquidSMARTS. "The velocity of information bombarding our customers every minute of everyday challenges you to be relevant to them or to be overlooked."

With a doctorate degree in Psychology in Marketing, Dr. Wessels brings applied research and behavioral science into sales and marketing to increase relevance in support of effective influence.

"But first you have to establish a value mindset - a new level of recognizing how all of us have preferences, biases and the habit of decision making starts emotionally and not always rationally." Dr. Wessels further explains "Emotions trigger action, and that's the point in time where a salesperson can leverage relevancy into solutions and commitments.

Participants in the "How to Be Relevant - The Value Based Imperative" presentation will be able to:
1) Recognize the drivers of value
2) Apply value drivers to their current market approach
3) Evaluate their marketing communication from a value-based perspective
4) Recognize the 3 aspects of value-based sales and marketing.

To find out more about this topic and the Synapse Orlando event, visit the website at

At LiquidSMARTS℠, we envision the entire Life Sciences community actively collaborating to expedite advancing technology and innovation to improve outcomes while lowering the overall cost of healthcare. Our mission is to change healthcare by enabling suppler, manufacturer and distributor commercial teams to be more relevant in communicating to healthcare leadership. We do this through a full spectrum of learning and development solutions ranging from micro-learning, high performance skills assessments and specialty courses on value, influence, persuasion, sales skills and methodology.

About Synapse Florida's Innovation Hub
Synapse Florida is a nonprofit 501(c)(3) that connects entrepreneurs, investors, and other stakeholders to accelerate success in Florida's thriving economies. With a ground-breaking methodology that connects all personas within the innovation economy, we enable innovators to find solutions for their needs. We also serve as a hub for an innovative community that needs and desires engagement. Our 3 Pillars of Synapse allows our community to connect online, solve problems and come together at our events. Synapse Connect is a platform that connects entrepreneurs, investors, corporations, service providers, governments and more. Our Synapse Challenges is a form of crowdsourcing that solves problems within the innovation community. And our Synapse Events bring the community together to talk, be inspired and learn.

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