All Press Releases for November 19, 2021

Start Right Expands into Wegmans Food Markets

Convenient, Protein-Packed Sliders Stand Out in the Frozen Breakfast Aisle

"Our brand refresh focused on allowing our packaging to really stand out on shelf."

    ST. LOUIS, MO, November 19, 2021 /24-7PressRelease/ -- Two years after launching their healthy, on-the-go breakfast sandwiches in Sprouts Farmers Markets nationwide, Start Right is expanding their retail footprint to include 106 Wegmans Food Markets. Sales in Sprouts have accelerated as consumers seek nutritious, convenient options for their morning meals, leading Start Right to seek additional retail chains with a focus on health-conscious consumers.

"Wegman's is the perfect fit for our brand. Our Waffle Sliders offer the familiarity of a simple to heat breakfast sandwich, yet provide the perfect nutrition to start your mornings right," cofounder Clint Matthews explains. At the onset of the pandemic, Start Right focused on rebranding, reformulating its Waffle Slider recipe, and launching a new variety – Chicken & Waffles. Since the refresh, sales have increased dramatically.

"Our brand refresh focused on allowing our packaging to really stand out on shelf," cofounder Kyle Rood shared. "While our original box was red, white, and extremely hard to find even for Clint and myself, our new box is dark blue, with a gorgeous shot of each Waffle Slider on the front that practically jumps into consumers' carts.

Start Right creates their unique, protein-packed waffle bun at their headquarters in St. Louis on custom machinery. The sweet waffle bun they crafted is the perfect complement to the savory, mouth-watering chicken breast. Whether heated in the microwave, or toasting the waffles separately, "Breakfast is Solved" in just 2 minutes!

With a retail price of $5.99 for a 2-count box, all three varieties of Start Right Waffle Sliders – Sausage & Egg, Turkey Sausage & Egg White, and Chicken & Waffles are available at all Wegmans and Sprouts stores in their bold, new packaging.

About Start Right Foods
Start Right makes protein-packed breakfasts perfect for a fit and active lifestyle. They balance wholesome nutrition with phenomenal flavor to create unique options the whole family will love! With background in college athletics, the founders of Start Right Foods saw a need for protein-rich breakfast meals that went beyond protein bars or shakes. Rather than creating a niche new product, Start Right re-imagines traditional breakfast staples as powerhouse nutritional meals that bring all the flavor and familiarity consumers crave with the filling, protein-rich and natural ingredients they are seeking. They aim to meet consumers where they are and encourage a healthier lifestyle by making their morning choice a simple one.

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