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"Dance is an art that allows humans to express creativity, inner feelings, self-expression, all with multiple health benefits. But we cannot forget that it is also a way of living for lots of people."
SAN JUAN, PUERTO RICO, December 07, 2021 /24-7PressRelease/ -- The World Dance Group (WDG), the company producing the World Salsa Championships for ESPN TV, is pleased to announce a partnership with Nextech AR Solutions, a Metaverse Company that develops and operates platforms critical to creating and populating the Metaverse, including spatial mapping and augmented reality ("AR") technologies and services.
The partnership will provide WDG a unique opportunity to begin revolutionizing dance education. Together we're creating an augmented reality NFT dance experience that will give millions of people around the world a chance to learn how to dance in a different way.
Earlier this year the WDG company launched DanceMart®, a unique marketplace to connect dance instructors and students for online classes. This web-app provides a fully integrated platform that enables dance and fitness instructors to continue offering their services live, on-line or to offer pre-recorded lessons.
The company has created a series of interactive experiences to promote the DanceMart® platform, including a human hologram of renowned salsa instructor Tito Ortos. By scanning the mobile QR codes, consumers can see the hologram performing Puerto Rican salsa moves in front of them. Literarily it is like moving the dance studio to your home! The WDG company is also launching a line of interactive merchandise like the "scan and dance" T-shirts, which contains a QR code in the back allowing you to learn to dance sounds from Puerto Rico ( "en clave" ) with master Tito Ortos from the comfort of your own home or office.
Click here to watch a preview of Tito Orto's augmented reality human hologram:
To receive your FREE invite to watch the hologram click here:
The company is promoting the campaign in a variety of ways, including the possibility of licensing the hologram to corporate partners for joint promotions.
Noel Roque, World Dance Group CEO commented, "Before Covid, we were basically a one product company: the producers of the ESPN World Salsa Championships. After Covid, our mission became more than just producing shows, which must now be created in a variety of formats to bridge the gap between the physical and digital worlds. In order to keep up with the ever-changing landscape, our company has evolved to become a total solutions company for the dancing community by creating brands and products to solve their toughest challenges. It is time to create our own mini-metaverse filled with augmented reality human holograms and immersive digital experiences. Our global stage now is the metaverse. Many thanks to Tito Ortos for believing in us and being the first human hologram in our dance metaverse."
The WDG is constantly looking at new technologies to continue building relationships with its customers. Last year, the company launched the WSC Virtual 2020 to continue offering salsa lovers the opportunity to connect, learn and perform after cancelling the live event scheduled in Puerto Rico. During the same event the company revealed the new SalZOOM360 app, the most comprehensive digital platform to connect Latin Music and dance lovers worldwide. Most recently, in its largest digital investment ever, the WDG leveraged the cloud/blockchain technology to target dance instructors and students with DanceMart®, a unique marketplace that will revolutionize dance education.
"Dance is an art that allows humans to express creativity, inner feelings, self-expression, all with multiple health benefits. But we cannot forget that it is also a way of living for lots of people. With DanceMart® we want to create and preserve the jobs of many dance instructors that elected dancing as a profession," commented Roque.
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About the World Dance Group LLC
Founded in 2016, we are a minority-owned company operating from San Juan, Puerto Rico, producer of major sports, music and entertainment Experiences. Our mission is to solve dancer's toughest challenges and help them achieve their greatest potential. By empowering a global and diverse community of dancers through latest technologies and celebrating the best talent by hosting professional dance competitions like the ESPN World Salsa Championships, this innovative company is democratizing dance, providing a global stage for elite dancers and raising the visibility of the positive benefits and value of dancing whether as a recreational activity or for professional competitions. By uniting the world in the celebration of multiples genres of dance, together we are changing the world one dance at a time.
About Nextech AR
Nextech AR Solutions is a Metaverse company that develops and operates augmented reality ("AR") platforms, transporting three-dimensional ("3D") product visualizations, human holograms and 360° portals to its audiences altering e-commerce, digital advertising, hybrid virtual events (events held in a digital format blended with in-person attendance) and learning and training experiences. Nextech focuses on developing AR solutions for the Metaverse. However, most of the Company's revenues are derived from three e-Commerce platforms: vacuumcleanermarket.com ("VCM"), infinitepetlife.com ("IPL"), and Trulyfesupplements.com ("TruLyfe"). VCM and product sales of residential vacuums, supplies, and parts, and small home appliances sold on Amazon.
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