All Press Releases for January 07, 2022

Dr. Natanya Wachtel Recognized by Marquis Who's Who for Excellent in Marketing

Dr. Wachtel has found success as a customer behavior scientist, digital marketer and philanthropist

A big part of Dr. Wachtel's focus is giving back to others.

    SCOTCH PLAINS, NJ, January 07, 2022 /24-7PressRelease/ -- Natanya Wachtel, PhD, has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Dr. Wachtel's two-decade career as a pioneer in bringing innovative patient wellness solutions for chronic disease management at pharmaceutical companies, included launching some of the first, award-winning personalized CRM programs and earliest inclusions of behavioral psychology into pharmaceutical marketing. She is a featured speaker and mentor within her industry, and has been featured in the press including Forbes, Advertising Age and MM&M magazine.

In 2008, Dr. Wachtel founded New Solutions Factory, a specialized consulting consortium of behavioral science marketing and healthcare analytics experts. In this position, she creatively partners with health and wellness brands to help them understand, manage and solve modern business challenges with a blend of customer-centric psychology, actionable behavioral models and technical innovation. Dr. Wachtel's expertise includes omnichannel customer engagement, branding, marketing, predictive analytics, customer relationship management, multi-channel and omnichannel ecosystem design, behavior modeling, market research and assessing behavioral-driven triggers.

As the New Solutions Factory's founder and managing partner, Dr. Wachtel and her teams are responsible for leading team assignments, strategy design, market research, measurement planning and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results with her clients, which include Novartis, J&J, Pfizer, GSK, and several wellness and health technology firms.
Since its formation, The New Solutions Network has expanded to include HealthEd Princeton, a health education strategy and health gaming experience design firm and Insights by Demand, a customer-centric research and real-world-data analytics consultancy.

A big part of Dr. Wachtel's focus is giving back to others. She currently sits on the board of Women Who Create, NYC non-profit mentor and scholarship organization for women of color. Dr. Wachtel also volunteers to support K-12 STEAM curriculum for underserved youth for CreateIt labs, a non-profit maker space and full-scale product development facility. CreateIt labs caters to all levels of makers, inventors and companies located in Washington, NJ. She has donated university scholarships to young people across many disciplines and hopes to be able to continue to support others in the future by giving back and getting corporations to also help support in those charitable efforts.

Since 2021, Dr. Wachtel has served as the chief community officer with evrmore, a EmpathyAI™-powered mindtech start-up company that utilizes the science of empathy, humanistic psychology, and artificial intelligence to provide an inclusive betterment platform for young people to develop transferable core skills and social mobility. In the coming years, she intends to make the brand available to as many people who can use it as possible. Additionally, Dr. Wachtel aims to have their platform covered by all major health plans.

About Marquis Who's Who®
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at

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