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MIAMI, FL, January 31, 2022 /24-7PressRelease/ -- Balsamic Vinegar of Modena will have a major presence at one of the world's largest food and drink festivals. Consorzio Tutela Aceto Balsamico di Modena (Consortium for the Protection of Balsamic Vinegar of Modena) is participating in the 21st annual Food Network & Cooking Channel South Beach Wine & Food Festival which will return to Miami, Florida from February 24th to February 27th, 2022, for a week of star-studded showcase of the most renowned wine and spirits, producers, chefs and culinary personalities to over 65,000 avid fans and foodies.
This year, Balsamic Vinegar of Modena will sponsor and take part in several events including a brand activation at Southern Glazer's Wine & Spirits Trade Day on Friday, February 25, as well as having a presence at the festival's signature Goya Foods Grand Tasting Event on Saturday, February 26th and Sunday, February 27th. Balsamic Vinegar of Modena will also be one of the sponsors of the A Taste of Italy hosted by Anne Burrell presented by Outfront Media, part of the Miami Design District Event Series, February 25th.
The presence at the SOBEWFF is part of the project "Balsamic Vinegar of Modena, the Original", focused on the U.S. market and financed by the European Union, to promote the added value of the Balsamic Vinegar of Modena, in terms of authenticity, safety, traceability, and labelling guaranteed by the European trademark protection. The campaign aims to enhance the competitiveness of Balsamic Vinegar of Modena across the United States.
"After a challenging couple of years, we are thrilled to return to SOBEWFF as a critical component to our campaign to increase awareness for Balsamic Vinegar of Modena including recognition for its traceability as a European Geographical Indication Product," said Federico Desimoni, general manager of the Consortium of Balsamic Vinegar of Modena.
As a sponsor of SOBEWFF, the Consortium of Balsamic Vinegar of Modena has the opportunity to continue to leave its mark within the U.S. food & wine industry as an authentic European product through its collaboration with emerging and pedigree chefs.
Visit www.originalbalsamicvinegar.eu for additional information as well as and pages dedicated to the main social network:
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
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