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MIAMI, FL, March 08, 2022 /24-7PressRelease/ -- This past weekend, Balsamic Vinegar of Modena marked its third successful activation at one of the largest food and drink festivals in the United States. Consorzio Tutela Aceto Balsamico di Modena Consortium for the Protection of Balsamic Vinegar of Modena) participated in the 21st annual Food Network & Cooking Channel South Beach Wine & Food Festival®. February 24th to February 27th, 2022, the festival featured a star-studded showcase of the most renowned wine and spirits, producers, chefs, and culinary personalities to over 65,000 avid fans and foodies.
As a sponsor and participant in several events at this year's festival, Balsamic Vinegar of Modena was one of the main highlights at Southern Glazer's Wine & Spirits Trade Day on Friday, February 25, as well as the festival's signature Goya Foods Grand Tasting Event on Saturday, February 26 and Sunday, February 27.
This year, Balsamic Vinegar of Modena was also integrated within recipe development for the festival's recurring "Taste of Italy''. On February 25th, the event featured culinary innovation from top Miami chefs including Santo Agnello (Casa Isola), Todd Erickson (formerly HaVen South Beach) and Dal Plin Executive Chef Elisabetta Callegano.
The events were part of the project "Balsamic Vinegar of Modena, the Original", focused on the U.S. market and financed by the European Union, to promote the added value of the Balsamic Vinegar of Modena, in terms of authenticity, safety, traceability, and labeling guaranteed by the European trademark protection. The campaign aims to enhance the competitiveness of Balsamic Vinegar of Modena across the United States.
"After a challenging couple of years, we were thrilled to return to the South Beach Wine & Food Festival® as a critical component of our campaign to increase awareness for Balsamic Vinegar of Modena including recognition for its traceability as a European Geographical Indication product," said Federico Desimoni, general manager of the Consortium of Balsamic Vinegar of Modena.
As a sponsor of the South Beach Wine & Food Festival®, the Consortium of Balsamic Vinegar of Modena had the opportunity to continue to leave its mark within the U.S. food & wine industry as an authentic European product through its collaboration with emerging and pedigree chefs.
Visit www.originalbalsamicvinegar.eu for additional information as well as and pages dedicated to the main social network:
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
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