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WEST CHESTER, PA, April 27, 2022 /24-7PressRelease/ -- The Brooks Group is preparing to host another round of their virtual Managed Care 101 training course for account management professionals. This workshop will take place virtually on May 12th and will provide participants with an overview of how managed care dynamics impact the U.S. healthcare market. It will include both a lecture component and interactive activities used to assess and reinforce participants' acquired knowledge.
This course is designed to be useful for both account management trainees and seasoned representatives who want to improve their knowledge of this key business concern. Its goal is to help pharmaceutical representatives understand who pays for healthcare in the U.S. and what criteria they use to guide their decision-making. This information helps account management professionals to better navigate the complex network of stakeholders that influence drug purchase decisions and target their sales pitches to the needs of the managed care market.
"Managed care is growing in importance every year," says Peter Haines, Partner and Director of Business Development at The Brooks Group. "It's become a matter of critical importance within the pharmaceutical industry. Reps need to be deep generalists in managed care to enhance their value proposition with payers, customers, and health systems."
Registration for this course is currently open, but space is limited. Interested parties are encouraged to register online on The Brooks Group's website as soon as possible to reserve their spot in the workshop.
About The Brooks Group
The Brooks Group is an independent organization that focuses on enhancing communication skills for business executives. An emphasis is placed on training programs that are designed to create collaborative environments among executives from a variety of industries to improve analytical and interfacing methodologies that translate into improved internal communications and external relations with clients and customers. As a healthcare consulting firm, The Brooks Group also provides consulting and healthcare market research support to members of the biotech/pharmaceutical and healthcare industries to bring about healthcare reform.
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