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CONCORD, ON, May 13, 2022 /24-7PressRelease/ -- Simpli Home proudly announces the introduction of its new brand identity, which launched on April 12, 2022. The new brand identity will serve to strengthen consumer loyalty and support Simpli Home's expansion strategy as a hybrid DTC/marketplace furniture brand.
The new Simpli Home brand communicates that great quality is a right—consumers deserve high-end style without the tradeoff between price, quality, and design. The new branding launched last month through a series of coordinated updates, including a new webstore and branded marketplace content.
Simpli Home has invested in major marketing initiatives to support their goal of becoming the most recognized brand in affordable, high-quality furniture. Investments include brand messaging, brand visuals, marketing channel enhancements, DTC/marketplace advertising, and tech enhancements. Through these initiatives, Simpli Home aims to become a furniture brand that customers seek out when shopping for high-value essentials.
"Strong branding is essential to our success as an ecommerce company that relies heavily on imagery and content to sell our products," says Yoram Weinreich, Co-President of Simpli Home. "In marketplaces where algorithms favor the cheapest products and make it difficult for customers to find the premium products they deserve, Simpli Home wants customers to recognize us as a brand that offers superior furniture at affordable prices."
The brand refresh includes an updated logo, new brand colors and fonts, and an engaging mix of visuals that blend technical product-concept sketches with home environment images. The unique new tone of voice is authentic, uplifting, and simple in order to best communicate the brand message of "high-value" furniture.
Beyond the new branding, the refreshed ecommerce website now makes shopping easier, with style-based categories, enhanced filtering, and shoppable image galleries. Near-term enhancements planned for the ecommerce website include live chat, product videos, HD zoom images, a more robust customer account section, and a loyalty rewards program.
About Simpli Home®
Established in 2001, Simpli Home is an ecommerce furniture company with a mission to make beautiful, high-quality furniture affordable for everyone. We keep things simple by designing timeless, "high-value essentials" built with exceptional quality—solid wood, high-grade fabrics, and hand craftsmanship—without the typical bloat and overhead of a traditional brand. We pass that value to our customers and strive to make them say "wow".
Simpli Home takes pride in being an environmentally conscious company. We are already a 100% plastic-neutral business and are striving to become plastic positive by 2025. Driven by a diverse workforce from across the globe, Simpli Home is an equal opportunity firm with an uncompromising commitment to customer satisfaction.
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